Dolly JonesDigital Strategy Director

BRITAIN

AUDIENCE DATA INFLUENCES NATIVE

DATA INFORMED, NOT ENFORCED

IDENTIFY & MARRY TRAFFIC TRENDS & CLIENT KPIs

WHAT DOES SUCCESS LOOK LIKE?

CONSIDER CONTEXT

3 KEY TAKEAWAYS

Treat branded content as you would editorial content; from idea to optimization1

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Be creative with data: marry KPIs to traffic trends

Contextualize, and be unique within the context in which you are offering content