GETTING WHAT YOU’RE

WORTH

“The single most important decision in evaluating a business is pricing power.”

GETTING WHAT YOU’RE

WORTH

Warren Buffett

FREEEEEE-DOM!

WHAT’S BETTER?

WHAT’S BETTER?

2000 hours @ $75/hr

WHAT’S BETTER?

2000 hours @ $75/hr

1000 hours @ $150/hr

THE PRICING WINDOW

THE PRICING WINDOW

Min Price (limited by Variable Cost)

THE PRICING WINDOW

Max Price (limited by Perceived Differential Value)

Min Price (limited by Variable Cost)

THE PRICING WINDOW

Max Price (limited by Perceived Differential Value)

Min Price (limited by Variable Cost)

THE PRICING WINDOW

Max Price (limited by Perceived Differential Value)

Min Price (limited by Variable Cost)

Cost Plus X%

COST-BASED PRICING TEST:ARE YOU:

COST-BASED PRICING TEST:ARE YOU:

COST-BASED PRICING TEST:ARE YOU:

“BE BETTER, NOT

CHEAPER”

PRICING FEEDBACK

That’s expensive!

We don’t have enough in our

budget.

Do you have a cheaper option?

PRICING FEEDBACK

That’s expensive!

We don’t have enough in our

budget.

Do you have a cheaper option?

Too High

PRICING FEEDBACK

That’s expensive!

We don’t have enough in our

budget.

Do you have a cheaper option?

Too Low Too High

PRICING FEEDBACK

That’s expensive!

We don’t have enough in our

budget.

Do you have a cheaper option?

Too Low Too HighJust Right

VALUE“What is a cynic? A man who knows the price of everything

and the value of nothing.” - Oscar Wilde

“A wallet they’ll fight over when you’re dead.”

24oz bottle$0.07/oz

24oz bottle$0.07/oz

24oz bottle$0.07/oz

32oz bottle$0.079/oz

$0.10 $0.18

$0.10 $0.18 $3.00

SO WHAT’S THE RIGHT PRICE?

SO WHAT’S THE RIGHT PRICE?S

Price

Demand

SEGMENTATION

Price

Demand

SEGMENTATION

Price

Demand

SEGMENTATION

Price

Demand

SEGMENTATION

HOW TO HANDLE THE TOUGHEST COMPETITOR

“WE ARE OUR OWN TOUGHEST

COMPETITOR.”-SVP SALES,

FORTUNE 500 MANUFACTURER

Price

Demand

Price

Demand

Price

Demand

Price

Demand

Price

Demand

Price

Demand

Price

Demand

Price

Demand

Price

Demand

Price

Demand

HAVE A PLAN

HAVE A PLAN

THE DEALERSHIP TEST

THE MIRROR TEST

THE OBJECTION TEST

TIME & MONEY

BEYOND PROFIT

THANK YOUwww.mimiran.com

Killer Proposals Made Easy