Post on 18-Nov-2014
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Jack BolesDirector – Arkansas 4-H ATV Safety Program
University of Arkansas Cooperative Extension Servicejboles@uaex.edux
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4-H ATV Safety Promotion
Purpose of Promotional Effort
• Increase awareness of ATV Safety as a critical issue
• Direct individuals to educational resources and educational programs that address ATV Safety
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ATV Safety Institute
Specialty Vehicle Institute of America
ATV Manufacturers
National 4-H Council
Land - Grant Universities
State 4-H Program
County 4-H Program
4-H Youth and Families
Communities
CPSC
NOHVCC
State Health Departments
Children’s Hospitals
Trauma Hospitals
Local/State Agencies
Farm Bureau
Schools
Natural Resources Agencies
Key Partnerships
Program Growth
Governor’s Proclamation ATV Safety Week
Arkansas
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Arkansas Key Partnerships
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Oklahoma Key Partnerships
National 4-H ATV Safety Program
• State 4-H Faculty positions
• Land-Grant University Coordinators
• County Agents, University Faculty and Volunteers trained as ASI Licensed Instructors
• Educational Trailers• RiderCourse Training
Sites• Purchased and ASI
Loaner ATVs• State ATV Safety
Educational Skills Contests
• Land-Grant University Administrative support
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Educational Trailers4-H ATV Safety
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4-H ATV Promotional Displays• Big Buck Classic• Youth Outdoor
Extravaganza• Arkansas State Fair• Arkansas Rice Expo• Oklahoma Septemberfest• Oklahoma Wildlife Expo• Nebraska State Fair• Nebraska Harvest Days• State and County Fairs
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4-H ATV SafetyClassroom Education
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4-H Facilitated ATV SafetyASI RiderCourse
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National 4-H Websitewww.atv-youth.org
Individual State Websites
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6’ Tall free standing Dealership Posters
ATV RiderCourse Full Page Ad
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Arkansas ATV Rider Tips Brochure/Bookmarks
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AR ASI E-Course Marketing Card
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ATV Ride Safe Oklahoma Coalition
Brochure
OK ASI E-Course Marketing Card
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OK ASI RiderCourse Marketing Cards
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ATV Rider Tips Posters
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• 25,000 Views on 4-H ATV Safety mini websites at www.atv-youth.org and www.4-h.org/atvsafety, Tread-Sylvania game, PSAs, Links to ASI online E-Course training, and Newsworthy section. Links to ASI, state laws and regulations, CPSC and other interactive games and quizzes.
• Fifteen Million reached through print, television and communication channels.
• Thousands connected via 10 State Land-Grant University ATV Safety websites.
• One Million copies of Safe Riding Tips Brochures shared with youth and adults.
• 12,500 Copies of National 4-H ATV Safety Leader’s Guide being utilized.
• 5,000 Copies of 4-H ATV Safety Mini-Posters are being displayed.
• Branded Incentive Items: 4-H ATV Safety long-sleeved t-shirt, drawstring backpack, reflective wrist wallet, reflective decals, stickers, beanie cap and pennant.
Promotional Impacts for 4-H and ASI 2005-2012
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Thank You!
Jack BolesDirector – Arkansas 4-H ATV Safety Program
University of Arkansas Cooperative Extension Servicejboles@uaex.edux
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