An Leabharlann, An Coláiste Ollscoile, Baile Átha CliathUCD Library

The Mobile Library at UCD: The Mobile Library at UCD:

Achievements & PlansAchievements & Plans

Samantha Drennan Josh ClarkHead of Library Information Technology Outreach Librarian

Overview

• Achievements to date

• Plans… our approach

• Mobile Library website

• Statistics: Desktop v Mobile

Achievements

• UCD Mobile App– Library Catalogue– Map– Open Hours

• Mobile Catalogue• Mobile Web • QR Codes

used to provide additional information on Library services

• iPad for Library Roving Service

Connecting with our users…

Plans…• Mobile devices are connecting everything• In 2012 over 50% of all Web access was being done via

handhelds*• Gartner predicts that by 2013 mobile phones will

overtake PCs as the most common Web access device worldwide

• By 2015 over 80% of the handsets sold in mature markets will be smartphones

• Mobile Strategy• Continue to develop…

* Ericsson study

The Mobile Website• 2010 – 2011: New library website

designed & implemented in a CMS environment

• Chose to pare mobile version down to essential information

The Essentials– Opening hours– Library branch info– Contacts– Assistance while in the Library (IT,

borrowing info)– Off-campus access queries– Visitor info– News– The Library Catalogue

Branding•Impetus to have consistent look and feel

•All web components to blend generally with website scheme

Some Statistics

September 2011 – August 2012mobile homepage

main homepage % mobile

15,423 829,215 1.8

Pageviews

October 2012mobile homepage

main homepage % mobile

4,390 115,850 3.7

Pageviews – Opening HrsSeptember 2011 – August 2012

mobile main website % mobile9,740 47,229 17.1

October 2012mobile main website % mobile2,292 4,995 31.5

Total Mobile VisitsSeptember 2011 – August 2012

Visits to ANY page from a mobile device

TOTAL visits % mobile

19,787 630,409 3.14

October 2012mobile main website % mobile4,966 83,269 5.96

Statistics - conclusions•A slight upward trend in mobile access

•Some webpages well-used in this environment (essential info)

•Need more analysis of statistics to determine where our opportunities lie

Challenges• The display issue

• Some pages are mirrored, some not

• Branding

• Are mobile users making an impact?

Samantha DrennanHead of Library Information Technologyemail: samantha.drennan@ucd.ie

Josh ClarkOutreach Librarianemail: joshua.clark@ucd.ie

THANK YOUTHANK YOU