Confidential | Copyright © Larsen & Toubro Infotech Ltd.

16th March 2012

Presented by: Amey Mahant

E-zines: Marking a shift

from Print to Digital

Agenda

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2

The Bigger

Picture

1

Questions?

4

Why is the

Shift from

Print to Digital

happening?

2

E-zines @ L&T

Infotech

3

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The Bigger Picture

1

How many of you own a Smartphone?

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Social Media

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Why is the Shift from

Print to Digital

happening?

2

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Changing Readership Patterns

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Innovations in Technology

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Urgent News

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Key Benefits to

Companies

Cost Saving

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Employee Engagement

Employee Engagement

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Sustainability

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The Shift empowers the creators and readers

to define a new world of publishing

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“We think of the shift as the next step of publishing, but that is not what the shift is about at all. The

shift is the next step of the creating and reading. It is something that is happening on a different time

line. And it has an incredibly disruptive effect on the old publishing world of print.

The shift is not about the format. It is a shift in power back to the creators and the readers, who are

defining a new world of publishing.”

- Thomas Baekdal, Founder of Baekdal, writer, strategic consultant, media advocate and author of the

book “The Shift, from print to digital...and beyond”

US Magazine Readership – print vs digital vs

multi-channel

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Source: American Magazine Study

Publishing Group

(ranked by total number

of readers)

Print-only

Readers

Digital-only

Readers

Print & Digital

Readers

Readers which

access

magazines

digitally

Time Inc. 55% 15% 30% 45%

Hearst Magazines 65% 11% 24% 35%

Meredith Corporation 79% 7% 14% 21%

Conde Nast 67% 13% 20% 33%

Reader’s Digest Assoc. 85% 6% 9% 15%

Rodale 71% 14% 15% 29%

American Media Inc. 77% 9% 14% 23%

Bonnier Corporation 78% 9% 13% 22%

Wenner Media 55% 27% 18% 45%

Source Interlink 69% 15% 16% 31%

Future US 62% 13% 25% 38%

Bauer Publishing 87% 7% 6% 13%

Average 71% 12% 17% 32%

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E-zines @ L&T Infotech

3

L&T Infotech - Ezines

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Launched in 2003

Quarterly newsletter with a lot of Infotainment for

employeesVOICE

VOICE Express

VOICE Letter

Launched in 2008 as an offshoot of VOICE

Covers the urgent communications for employees

This too was lauched in 2008 with VOICE

This caters to the Important but older news items

Launched in 2010

This is a newsletter targeted to AnalystsBEACON

First edition of Voice - an executable file

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VOICE – into a new format

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VOICE – change in the design aspect

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Latest issue of VOICE – Focused on reader

experience

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VOICE Express – focuses on the breaking news

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VOICE Letter ensures that none of the important

news items are left out

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?uestions

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