Post on 16-Sep-2019
1 © GfK 2015 | Global survey | Physical health
ACTIVITIES TO MAINTAIN
PHYSICAL HEALTH Global GfK survey (version with focus on Oral Health)
January 2015
2 © GfK 2015 | Global survey | Physical health
Global GfK survey:
Activities to maintain physical health
1. Methodology
2. Global results with focus on Oral Health
3. Country results with focus on Oral Health
3 © GfK 2015 | Global survey | Physical health
1. Methodology
4 © GfK 2015 | Global survey | Physical health
Countries covered, methodology and sample size
• Argentina (Online / n=1004)
• Australia (Online / n=1004)
• Belgium (Online / n=1002)
• Brazil (Online / n=1502)
• Canada (Online / n=1005)
• China (Online / n=1502)
• France (Online / n=1504)
• Germany (Online / n=1500)
• India (F2F / n=1644)
• Indonesia (F2F / n=1000)
• Italy (Online / n=1503)
• Japan (Online / n=1500)
• Mexico (Online / n=1001)
• Poland (Online / n=1150)
• Russia (Online / n=1501)
• South Africa (F2F / n=993)
• South Korea (Online / n=1005)
• Spain (Online / n=1502)
• Sweden (Online / n=1007)
• Turkey (Online / n=804)
• UK (Online / n=1505)
• Ukraine (F2F / n=1000)
• USA (Online / n=1505)
For the survey, GfK interviewed in summer 2014 over 28,000 consumers
(aged over 15) in 23 countries either online or face-to-face (F2F).
5 © GfK 2015 | Global survey | Physical health
Alphabetic order of covered countries
6 © GfK 2015 | Global survey | Physical health
Map of covered countries
7 © GfK 2015 | Global survey | Physical health
2. Global results
8 © GfK 2015 | Global survey | Physical health
Which of these activities do people across the world
do regularly to maintain their physical health?
6%
14%
14%
17%
18%
22%
30%
32%
38%
53%
54%
57%
59%
66%
0% 10% 20% 30% 40% 50% 60% 70%
Get cosmetic or elective surgery or non-surgical procedures
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Meditate or use other relaxation techniques
Follow a specific diet
Take a break from technology or unplug/disconnect
Use sunscreen
Take vitamins or other supplements
Use skin care or beauty / personal grooming products
Spend time with family, friends, or pets
Have a regular oral care routine
Exercise
Eat healthy, nutritious foods
Get enough sleep
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries – multiple selection possible – rounded
9 © GfK 2015 | Global survey | Physical health
Top 4 activity to maintain physical health:
Have a regular oral care routine
45% 50% 51%
58% 64% 63%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries – rounded
60% 48%
of all consumers have a regular
oral care routine to maintain their
physical health
54 %
10 © GfK 2015 | Global survey | Physical health
3. Country results with focus on Oral Health
11 © GfK 2015 | Global survey | Physical health
Argentina
12 © GfK 2015 | Global survey | Physical health
Argentina: Which of these activities do people do
regularly to maintain their physical health?
8%
10%
10%
16%
20%
22%
26%
43%
47%
56%
57%
58%
69%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Follow a specific diet
Meditate or use other relaxation techniques
Take vitamins or other supplements
Use sunscreen
Use skin care or beauty / personal grooming products
Take a break from technology or unplug/disconnect
Eat healthy, nutritious foods
Have a regular oral care routine
Exercise
Get enough sleep
Spend time with family, friends, or pets
Argentina
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Argentina – multiple selection possible – rounded
13 © GfK 2015 | Global survey | Physical health
Argentina: Top activities to maintain physical health
Have a regular oral care routine
47% 52%
58%
69% 69%
84%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Argentina (n= 1004) – rounded
60% 54%
of all Argentines have a regular
oral care routine to maintain their
physical health
57 %
14 © GfK 2015 | Global survey | Physical health
Australia
15 © GfK 2015 | Global survey | Physical health
Australia: Which of these activities do people do
regularly to maintain their physical health?
5%
12%
13%
14%
16%
28%
42%
44%
45%
61%
61%
61%
62%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Get massages or other types of spa treatments
Meditate or use other relaxation techniques
Use herbal, holistic, or other alternative remedies/therapies
Follow a specific diet
Take a break from technology or unplug/disconnect
Use sunscreen
Use skin care or beauty / personal grooming products
Take vitamins or other supplements
Eat healthy, nutritious foods
Have a regular oral care routine
Exercise
Get enough sleep
Spend time with family, friends, or pets
Australia
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Australia – multiple selection possible – rounded
16 © GfK 2015 | Global survey | Physical health
Australia: Top activities to maintain physical health
Have a regular oral care routine
58% 54%
58% 64% 65%
70%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Australia (n= 1004) – rounded
71% 51%
of all Australians have a regular
oral care routine to maintain their
physical health
61 %
17 © GfK 2015 | Global survey | Physical health
Belgium
18 © GfK 2015 | Global survey | Physical health
Belgium: Which of these activities do people do
regularly to maintain their physical health?
3%
9%
11%
12%
12%
17%
31%
35%
41%
53%
59%
60%
60%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Use herbal, holistic, or other alternative remedies/therapies
Get massages or other types of spa treatments
Follow a specific diet
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Use sunscreen
Use skin care or beauty / personal grooming products
Have a regular oral care routine
Exercise
Eat healthy, nutritious foods
Get enough sleep
Spend time with family, friends, or pets
Belgium
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Belgium – multiple selection possible – rounded
19 © GfK 2015 | Global survey | Physical health
Belgium: Top activities to maintain physical health
Have a regular oral care routine
55%
44%
53% 48%
56% 60%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Belgium (n= 1002) – rounded
58% 49%
of all Belgians have a regular oral
care routine to maintain their
physical health
53 %
20 © GfK 2015 | Global survey | Physical health
Brazil
21 © GfK 2015 | Global survey | Physical health
Brazil: Which of these activities do people do regularly
to maintain their physical health?
6%
12%
17%
17%
19%
28%
31%
46%
47%
54%
63%
67%
67%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Get massages or other types of spa treatments
Meditate or use other relaxation techniques
Use herbal, holistic, or other alternative remedies/therapies
Follow a specific diet
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Use sunscreen
Use skin care or beauty / personal grooming products
Exercise
Eat healthy, nutritious foods
Get enough sleep
Spend time with family, friends, or pets
Have a regular oral care routine
Brazil
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Brazil – multiple selection possible – rounded
22 © GfK 2015 | Global survey | Physical health
Brazil: Top activities to maintain physical health
Have a regular oral care routine
60% 66% 64%
74%
82% 83%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Brazil (n= 1502) – rounded
73% 62%
of all Brazilians have a regular
oral care routine to maintain their
physical health
68 %
23 © GfK 2015 | Global survey | Physical health
Canada
24 © GfK 2015 | Global survey | Physical health
Canada: Which of these activities do people do regularly
to maintain their physical health?
5%
13%
13%
15%
15%
30%
43%
43%
47%
61%
63%
66%
67%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Meditate or use other relaxation techniques
Follow a specific diet
Take a break from technology or unplug/disconnect
Use sunscreen
Use skin care or beauty / personal grooming products
Take vitamins or other supplements
Exercise
Get enough sleep
Eat healthy, nutritious foods
Have a regular oral care routine
Spend time with family, friends, or pets
Canada
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Canada – multiple selection possible – rounded
25 © GfK 2015 | Global survey | Physical health
Canada: Top activities to maintain physical health
Have a regular oral care routine
51% 57% 55%
74% 71%
79%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Canada (n= 1005) – rounded
76% 57%
of all Canadians have a regular
oral care routine to maintain their
physical health
67 %
26 © GfK 2015 | Global survey | Physical health
China
27 © GfK 2015 | Global survey | Physical health
China: Which of these activities do people do regularly
to maintain their physical health?
6%
16%
18%
22%
22%
25%
25%
27%
37%
38%
46%
63%
67%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Use herbal, holistic, or other alternative remedies/therapies
Get massages or other types of spa treatments
Follow a specific diet
Take a break from technology or unplug/disconnect
Meditate or use other relaxation techniques
Take vitamins or other supplements
Use sunscreen
Have a regular oral care routine
Use skin care or beauty / personal grooming products
Spend time with family, friends, or pets
Eat healthy, nutritious foods
Exercise
Get enough sleep
China
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. China – multiple selection possible – rounded
28 © GfK 2015 | Global survey | Physical health
China: Top activities to maintain physical health
Have a regular oral care routine
28%
38% 40% 37%
40% 33%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – China (n= 1502) – rounded
41% 33%
of all Chinese have a regular oral
care routine to maintain their
physical health
37 %
29 © GfK 2015 | Global survey | Physical health
France
30 © GfK 2015 | Global survey | Physical health
France: Which of these activities do people do regularly
to maintain their physical health?
4%
10%
10%
13%
13%
22%
23%
30%
41%
44%
54%
58%
59%
63%
0% 10% 20% 30% 40% 50% 60% 70%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Follow a specific diet
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Take vitamins or other supplements
Take a break from technology or unplug/disconnect
Use sunscreen
Use skin care or beauty / personal grooming products
Have a regular oral care routine
Exercise
Eat healthy, nutritious foods
Get enough sleep
Spend time with family, friends, or pets
France
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. France – multiple selection possible – rounded
31 © GfK 2015 | Global survey | Physical health
France: Top activities to maintain physical health
Have a regular oral care routine
40% 38% 42%
45% 46% 51%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – France (n= 1504) – rounded
52% 37%
of all Frenchmen have a regular
oral care routine to maintain their
physical health
44 %
32 © GfK 2015 | Global survey | Physical health
Germany
33 © GfK 2015 | Global survey | Physical health
Germany: Which of these activities do people do
regularly to maintain their physical health?
3%
12%
13%
16%
17%
19%
27%
41%
49%
53%
55%
63%
71%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Use herbal, holistic, or other alternative remedies/therapies
Meditate or use other relaxation techniques
Get massages or other types of spa treatments
Follow a specific diet
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Use sunscreen
Exercise
Eat healthy, nutritious foods
Use skin care or beauty / personal grooming products
Get enough sleep
Have a regular oral care routine
Spend time with family, friends, or pets
Germany
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Germany – multiple selection possible – rounded
34 © GfK 2015 | Global survey | Physical health
Germany: Top activities to maintain physical health
Have a regular oral care routine
58%
69% 63%
77% 75% 79%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Germany (n= 1500) – rounded
77% 66%
of all Germans have a regular
oral care routine to maintain their
physical health
71 %
35 © GfK 2015 | Global survey | Physical health
India
36 © GfK 2015 | Global survey | Physical health
India: Which of these activities do people do regularly to
maintain their physical health?
5%
6%
6%
8%
10%
11%
11%
15%
24%
35%
45%
77%
79%
100%
0% 20% 40% 60% 80% 100% 120%
Take a break from technology or unplug/disconnect
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Use sunscreen
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Use skin care or beauty / personal grooming products
Spend time with family, friends, or pets
Take vitamins or other supplements
Follow a specific diet
Exercise
Get enough sleep
Eat healthy, nutritious foods
Have a regular oral care routine
India
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. India – multiple selection possible – rounded
37 © GfK 2015 | Global survey | Physical health
India: Top activities to maintain physical health
Have a regular oral care routine
100% 100% 100% 100% 100% 100%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – India (n= 1644) – rounded
100% 100%
of all Indians have a regular
oral care routine to maintain their
physical health
100 %
38 © GfK 2015 | Global survey | Physical health
Indonesia
39 © GfK 2015 | Global survey | Physical health
Indonesia: Which of these activities do people do
regularly to maintain their physical health?
1%
2%
3%
6%
8%
10%
13%
18%
21%
32%
37%
57%
74%
85%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Use sunscreen
Use skin care or beauty / personal grooming products
Follow a specific diet
Get massages or other types of spa treatments
Take a break from technology or unplug/disconnect
Spend time with family, friends, or pets
Use herbal, holistic, or other alternative remedies/therapies
Take vitamins or other supplements
Have a regular oral care routine
Exercise
Eat healthy, nutritious foods
Get enough sleep
Indonesia
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Indonesia – multiple selection possible – rounded
40 © GfK 2015 | Global survey | Physical health
Indonesia: Top activities to maintain physical health
Have a regular oral care routine
36% 37% 42%
34% 38% 36%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Indonesia (n= 1000) – rounded
39% 36%
of all Indonesians have a regular
oral care routine to maintain their
physical health
37 %
41 © GfK 2015 | Global survey | Physical health
Italy
42 © GfK 2015 | Global survey | Physical health
Italy: Which of these activities do people do regularly to
maintain their physical health?
3%
9%
12%
13%
16%
22%
23%
36%
41%
53%
54%
54%
57%
59%
0% 10% 20% 30% 40% 50% 60% 70%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Follow a specific diet
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Use sunscreen
Use skin care or beauty / personal grooming products
Exercise
Get enough sleep
Have a regular oral care routine
Spend time with family, friends, or pets
Eat healthy, nutritious foods
Italy
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Italy – multiple selection possible – rounded
43 © GfK 2015 | Global survey | Physical health
Italy: Top activities to maintain physical health
Have a regular oral care routine
42%
51% 56% 57% 58%
49%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Italy (n= 1503) – rounded
59% 49%
of all Italians have a regular
oral care routine to maintain their
physical health
54 %
44 © GfK 2015 | Global survey | Physical health
Japan
45 © GfK 2015 | Global survey | Physical health
Japan: Which of these activities do people do regularly
to maintain their physical health?
2%
6%
6%
9%
13%
14%
29%
30%
30%
31%
36%
39%
50%
54%
0% 10% 20% 30% 40% 50% 60% 70%
Take a break from technology or unplug/disconnect
Get cosmetic or elective surgery or non-surgical procedures
Use herbal, holistic, or other alternative remedies/therapies
Meditate or use other relaxation techniques
Get massages or other types of spa treatments
Follow a specific diet
Eat healthy, nutritious foods
Use sunscreen
Use skin care or beauty / personal grooming products
Take vitamins or other supplements
Spend time with family, friends, or pets
Exercise
Have a regular oral care routine
Get enough sleep
Japan
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Japan – multiple selection possible – rounded
46 © GfK 2015 | Global survey | Physical health
Japan: Top activities to maintain physical health
Have a regular oral care routine
32%
45% 45%
55% 56% 60%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Japan (n= 1500) – rounded
59% 42%
of all Japanese have a regular
oral care routine to maintain their
physical health
50 %
47 © GfK 2015 | Global survey | Physical health
Mexico
48 © GfK 2015 | Global survey | Physical health
Mexico: Which of these activities do people do regularly
to maintain their physical health?
9%
10%
18%
19%
20%
33%
40%
40%
42%
62%
68%
68%
69%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Meditate or use other relaxation techniques
Follow a specific diet
Use sunscreen
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Use skin care or beauty / personal grooming products
Have a regular oral care routine
Exercise
Get enough sleep
Eat healthy, nutritious foods
Spend time with family, friends, or pets
Mexico
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Mexico – multiple selection possible – rounded
49 © GfK 2015 | Global survey | Physical health
Mexico: Top activities to maintain physical health
Have a regular oral care routine
56% 57% 60%
72% 69%
77%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Mexico (n= 1001) – rounded
66% 57%
of all Mexicans have a regular oral
care routine to maintain their
physical health
62 %
50 © GfK 2015 | Global survey | Physical health
Poland
51 © GfK 2015 | Global survey | Physical health
Poland: Which of these activities do people do regularly
to maintain their physical health?
6%
6%
9%
10%
15%
22%
26%
40%
45%
48%
51%
51%
54%
64%
0% 10% 20% 30% 40% 50% 60% 70%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Use herbal, holistic, or other alternative remedies/therapies
Get massages or other types of spa treatments
Follow a specific diet
Take a break from technology or unplug/disconnect
Use sunscreen
Take vitamins or other supplements
Use skin care or beauty / personal grooming products
Eat healthy, nutritious foods
Exercise
Get enough sleep
Have a regular oral care routine
Spend time with family, friends, or pets
Poland
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Poland – multiple selection possible – rounded
52 © GfK 2015 | Global survey | Physical health
Poland: Top activities to maintain physical health
Have a regular oral care routine
57% 51%
54% 53% 54%
64%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Poland (n= 1150) – rounded
65% 44%
of all Polish have a regular
oral care routine to maintain their
physical health
54 %
53 © GfK 2015 | Global survey | Physical health
Russia
54 © GfK 2015 | Global survey | Physical health
Russia: Which of these activities do people do regularly
to maintain their physical health?
3%
11%
12%
12%
15%
17%
17%
31%
40%
48%
52%
60%
63%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Follow a specific diet
Use sunscreen
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Exercise
Eat healthy, nutritious foods
Get enough sleep
Use skin care or beauty / personal grooming products
Spend time with family, friends, or pets
Have a regular oral care routine
Russia
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Russia – multiple selection possible – rounded
55 © GfK 2015 | Global survey | Physical health
Russia: Top activities to maintain physical health
Have a regular oral care routine
63% 68% 66%
73% 70%
66%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Russia (n= 1501) – rounded
75% 61%
of all Russians have a regular
oral care routine to maintain their
physical health
68 %
56 © GfK 2015 | Global survey | Physical health
South Africa
57 © GfK 2015 | Global survey | Physical health
South Africa: Which of these activities do people do
regularly to maintain their physical health?
4%
7%
7%
8%
10%
13%
13%
20%
24%
25%
40%
44%
62%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Take a break from technology or unplug/disconnect
Use sunscreen
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Use skin care or beauty / personal grooming products
Follow a specific diet
Take vitamins or other supplements
Spend time with family, friends, or pets
Have a regular oral care routine
Exercise
Eat healthy, nutritious foods
Get enough sleep
South Africa
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. South Africa – multiple selection possible – rounded
58 © GfK 2015 | Global survey | Physical health
South Africa: Top activities to maintain physical health
Have a regular oral care routine
42% 42% 40% 38% 43%
38%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – South Africa (n= 993) – rounded
43% 38%
of all South Africans have a regular
oral care routine to maintain their
physical health
40 %
59 © GfK 2015 | Global survey | Physical health
South Korea
60 © GfK 2015 | Global survey | Physical health
South Korea: Which of these activities do people do
regularly to maintain their physical health?
8%
9%
10%
11%
14%
20%
27%
37%
40%
43%
46%
51%
59%
60%
0% 10% 20% 30% 40% 50% 60% 70%
Use herbal, holistic, or other alternative remedies/therapies
Get cosmetic or elective surgery or non-surgical procedures
Follow a specific diet
Get massages or other types of spa treatments
Take a break from technology or unplug/disconnect
Meditate or use other relaxation techniques
Use skin care or beauty / personal grooming products
Spend time with family, friends, or pets
Take vitamins or other supplements
Use sunscreen
Eat healthy, nutritious foods
Have a regular oral care routine
Exercise
Get enough sleep
South Korea
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. South Korea – multiple selection possible – rounded
61 © GfK 2015 | Global survey | Physical health
South Korea: Top activities to maintain physical health
Have a regular oral care routine
40%
52% 45%
61% 55%
65%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – South Korea (n= 1005) – rounded
58% 45%
of all South Koreans have a
regular oral care routine to
maintain their physical health
51 %
62 © GfK 2015 | Global survey | Physical health
Spain
63 © GfK 2015 | Global survey | Physical health
Spain: Which of these activities do people do regularly
to maintain their physical health?
9%
11%
11%
13%
17%
17%
30%
40%
42%
58%
58%
59%
60%
65%
0% 10% 20% 30% 40% 50% 60% 70%
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Follow a specific diet
Take vitamins or other supplements
Take a break from technology or unplug/disconnect
Use skin care or beauty / personal grooming products
Use sunscreen
Exercise
Eat healthy, nutritious foods
Have a regular oral care routine
Get enough sleep
Spend time with family, friends, or pets
Spain
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Spain – multiple selection possible – rounded
64 © GfK 2015 | Global survey | Physical health
Spain: Top activities to maintain physical health
Have a regular oral care routine
48% 53%
59% 62%
65%
76%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Spain (n= 1502) – rounded
62% 57%
of all Spaniards have a regular
oral care routine to maintain their
physical health
59 %
65 © GfK 2015 | Global survey | Physical health
Sweden
66 © GfK 2015 | Global survey | Physical health
Sweden: Which of these activities do people do regularly
to maintain their physical health?
3%
8%
11%
12%
12%
25%
32%
32%
41%
51%
54%
58%
68%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Use herbal, holistic, or other alternative remedies/therapies
Follow a specific diet
Get massages or other types of spa treatments
Meditate or use other relaxation techniques
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Use sunscreen
Use skin care or beauty / personal grooming products
Eat healthy, nutritious foods
Exercise
Get enough sleep
Have a regular oral care routine
Spend time with family, friends, or pets
Sweden
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Sweden – multiple selection possible – rounded
67 © GfK 2015 | Global survey | Physical health
Sweden: Top activities to maintain physical health
Have a regular oral care routine
52% 55%
69% 71% 73% 78%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Sweden (n= 1007) – rounded
75% 62%
of all Swedes have a regular oral
care routine to maintain their
physical health
68 %
68 © GfK 2015 | Global survey | Physical health
Turkey
69 © GfK 2015 | Global survey | Physical health
Turkey: Which of these activities do people do regularly
to maintain their physical health?
10%
12%
14%
17%
21%
22%
23%
26%
33%
53%
58%
60%
62%
65%
0% 10% 20% 30% 40% 50% 60% 70%
Take a break from technology or unplug/disconnect
Get cosmetic or elective surgery or non-surgical procedures
Meditate or use other relaxation techniques
Get massages or other types of spa treatments
Follow a specific diet
Use herbal, holistic, or other alternative remedies/therapies
Use sunscreen
Take vitamins or other supplements
Use skin care or beauty / personal grooming products
Exercise
Have a regular oral care routine
Spend time with family, friends, or pets
Eat healthy, nutritious foods
Get enough sleep
Turkey
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Turkey – multiple selection possible – rounded
70 © GfK 2015 | Global survey | Physical health
Turkey: Top activities to maintain physical health
Have a regular oral care routine
44%
60% 55%
63%
72%
52%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Turkey (n= 804) – rounded
69% 49%
of all Turks have a regular oral
care routine to maintain their
physical health
58 %
71 © GfK 2015 | Global survey | Physical health
United Kingdom
72 © GfK 2015 | Global survey | Physical health
UK: Which of these activities do people do regularly to
maintain their physical health?
4%
9%
9%
9%
14%
26%
36%
36%
44%
56%
58%
58%
60%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Use herbal, holistic, or other alternative remedies/therapies
Get massages or other types of spa treatments
Meditate or use other relaxation techniques
Follow a specific diet
Take a break from technology or unplug/disconnect
Take vitamins or other supplements
Use sunscreen
Use skin care or beauty / personal grooming products
Exercise
Eat healthy, nutritious foods
Get enough sleep
Have a regular oral care routine
Spend time with family, friends, or pets
UK
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. UK – multiple selection possible – rounded
73 © GfK 2015 | Global survey | Physical health
UK: Top activities to maintain physical health
Have a regular oral care routine
54% 55% 57% 59% 65% 66%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – UK (n= 1505) – rounded
66% 53%
of all Britons have a regular oral
care routine to maintain their
physical health
60 %
74 © GfK 2015 | Global survey | Physical health
Ukraine
75 © GfK 2015 | Global survey | Physical health
Ukraine: Which of these activities do people do regularly
to maintain their physical health?
5%
6%
6%
9%
14%
16%
19%
22%
22%
23%
42%
55%
61%
63%
0% 10% 20% 30% 40% 50% 60% 70%
Meditate or use other relaxation techniques
Get cosmetic or elective surgery or non-surgical procedures
Use sunscreen
Get massages or other types of spa treatments
Take a break from technology or unplug/disconnect
Use herbal, holistic, or other alternative remedies/therapies
Use skin care or beauty / personal grooming products
Follow a specific diet
Take vitamins or other supplements
Spend time with family, friends, or pets
Exercise
Have a regular oral care routine
Eat healthy, nutritious foods
Get enough sleep
Ukraine
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Ukraine – multiple selection possible – rounded
76 © GfK 2015 | Global survey | Physical health
Ukraine: Top activities to maintain physical health
Have a regular oral care routine
44%
57% 55% 56% 54% 56%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – Ukraine (n= 1000) – rounded
57% 53%
of all Ukrainians have a regular
oral care routine to maintain their
physical health
55 %
77 © GfK 2015 | Global survey | Physical health
USA
78 © GfK 2015 | Global survey | Physical health
USA: Which of these activities do people do regularly to
maintain their physical health?
6%
14%
17%
17%
18%
32%
40%
47%
56%
60%
61%
62%
67%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Get cosmetic or elective surgery or non-surgical procedures
Get massages or other types of spa treatments
Use herbal, holistic, or other alternative remedies/therapies
Follow a specific diet
Meditate or use other relaxation techniques
Take a break from technology or unplug/disconnect
Use sunscreen
Use skin care or beauty / personal grooming products
Take vitamins or other supplements
Exercise
Eat healthy, nutritious foods
Get enough sleep
Have a regular oral care routine
Spend time with family, friends, or pets
USA
Global
Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. USA – multiple selection possible – rounded
79 © GfK 2015 | Global survey | Physical health
USA: Top activities to maintain physical health
Have a regular oral care routine
64% 61%
64% 68%
74% 72%
15-19years
20-29years
30-39years
40-49years
50-59years
60+years
Age groups
Source: GfK survey among more than 28,000 consumers in 23 countries – USA (n= 1505) – rounded
73% 61%
of all Americans have a regular
oral care routine to maintain their
physical health
67 %
80 © GfK 2015 | Global survey | Physical health
For more information please contact:
Christian Reuschenbach
Account Manager Dental/Oral Health
+49 911 395 2481
christian.reuschenbach@gfk.com