Paying for Performance:Managing Web Affiliates in a Multichannel World

Amanda G. Watlington, Ph.D.Owner

Searching For Profitwww.searchingforprofit.com

May 20, 2008

What’s Up?

• Search Marketing – The driving force online.

• Game Changers – Universal Search, paid links and MFA sites booted.

• It Is Not Just Ads Anymore – Are you using social media? What about your affiliates?

• The Impact – It just got harder to manage affiliates.

How Users Find Sites

Source: PiperJaffray, 2006

Search Is Pervasive

77% search at least 1x per day and 38% search >4x per day

Source: PiperJaffray, 2006

Google Universal Search

Google Universal Search

March 2007

Google Universal Search

May 2007

Universal Search Changes How We Look at Sites

Source: Enquiro, July 2007

How Users Find Sites

October, 2007

Made for AdSense and Paid Links Get the Boot

It Is not All About Ads Anymore

It Is not All About Ads Anymore

Affiliates Using Search

• Must work harder

• Must get smarter

Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: amanda@searchingforprofit.com