WordPress Affiliate Toolkit - Affiliate Summit East 2014
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Transcript of WordPress Affiliate Toolkit - Affiliate Summit East 2014
The WordPressAffiliate Toolkit
By: David Vogelpohl & Jeremy Palmer
@davidvmc
David Vogelpohl
companion article… bit.ly/wpase14
Jeremy Palmer
@jeremypalmer
#ase14 #WordPress
View these tweets now!… bit.ly/wpase14tweets
WordPress optimization for everyone
How to pick a hostValue hosting accounts
Affordability Reliability Ease-of-Use Speed
Great for new sites, low revenue sites, and sites without a lot of traffic
How to pick a hostManaged hosting accounts
Affordability Reliability Ease-of-Use Speed
Great for high-traffic / high-value sites with no server management
How to pick a hostDedicated/VPS hosting accounts
Affordability Reliability Ease-of-Use Speed
Great for high-traffic / high-value sites in need of customized server settings
My favorite hostsValue
Managed
Dedicated/VPS
Naked frameworksUnderscores - a barebones template
@jeremypalmer
Pro frameworksGenesis (StudioPress)
@jeremypalmer
App frameworksContent, review, coupon, & product feed
@jeremypalmer
How to pick pluginsCheck the big 5
@davidvmc
ChangelogIs the plugin updated frequently?
@davidvmc
StatsHow popular is the plugin today vs. the past?
@davidvmc
SupportDoes the developer answer support requests?
@davidvmc
DevelopersWho are they and what have they done?
@davidvmc
ReviewsGuess what to do
@davidvmc
How to quickly address SEOWordPress SEO by Yoast
bit.ly/yoastseo@davidvmc
WordPress securityEssential tips and recommended plug-ins
@jeremypalmer
• Always login with https• Use a Difficult Password and a
Password Manager• Free vulnerability scan:
sitecheck.sucuri.net• WordFence Plugin
WordPress maintenanceEssential tips and recommended plug-ins
@jeremypalmer
• Automatic host backups: • WP Engine Snapshot• Cpanel Backup Wizard
• VaultPress/BackWPUp• Keep tabs on your site with ManageWP
Google Analytics for affiliatesValue and track your clicks
bit.ly/eventhack
Landing Pagesbit.ly/ase14lp
Source Reportbit.ly/ase14source
Niche specific optimizations
Content publishersAd Rotate plugin
@davidvmc adrotateplugin.com
Ad Rotate plugin
Ad Group
Graphic
Text
Embed
CPC
CPM
CPA
billing ad type
ad unit
Ad Rotate plugin
Ad Group(ad unit)
rotate adscap clickscap impressionsschedule adsset size & type
adrotateplugin.com
CPA/CPL sitesThe poor man’s Hubspot
leadin.com@davidvmc
CPA/CPL sitesMarketing automation
@davidvmc bit.ly/infusewp
Coupon toolsRun an auto-pilot coupon site
@jeremypalmer
Review sitesEssential themes and plugins
@jeremypalmer
Product feed sitesEssential themes and plugins
@jeremypalmer
Membership and communityEssential themes and plugins
@jeremypalmer
Companion article to this presentation
bit.ly/wpase14
@davidvmc
Our slides
bit.ly/ase14slides
@jeremypalmer
@davidvmc
David Vogelpohl
companion article… bit.ly/wpase14
Jeremy Palmer
@jeremypalmer