Copyright 2006 – Amanda G. Watlington, Ph.D. All Rights Reserved Podcast & Audio Search...

Copyright 2006 – Amanda G. Watlington, Ph.D.www.searchingforprofit.com

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Podcast & Audio Search Optimization

Search Engine StrategiesChicago, IL

December 4, 2006

Amanda G. Watlington, Ph.D., A.P.R.www.searchingforprofit.com


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Podcasting Is Not Really New

+ + +

Podcasting =

Sound

Portable Digital Audio Player

SyndicationDistribution

Tools toManage


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Podcasting is More Than Time-Shifted Radio


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It Is . . .

On Demand Audio Cultural Interpretation

Tours

Music

Commentary Oral History

LiteratureAds

Educational Content News


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It Is . . .


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No Matter Who Your Audience Is, Optimize Using These Steps


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Before You Get Started

Don’t finalize the name of your show until you make sure the show name is not already in use.

Podshow names are not as easy to check as domain names.

Changing the name is difficult once you have an audience.

The show name is the Title you will use for your feed, or in RSS-speak it is the “Channel.”

Carefully write your description of the show Note that each episode of your show will also have a

Title, in RSS-speak this is at the “Item” level.


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Before You Get Started

Develop a keyword list for the show and determine how you will brand it – by the host, the show name or. . .

Write the audio tag information carefully in advance. Get album art ready – even for non-musical shows Review iTunes categories to look for the right fit Be prepared to edit the audio tags yourself for each

episode – download a tag editor. Build your infrastructure in advance of creating the audio

so that you can rapidly mount your show.


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Podcast Search Optimization – 4 Steps

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OptimizeID3 Tags

Create/Validate Feeds

Submit/MonitorDistribution

Step # 1 Step # 3 Step # 4Step # 2

Web Page


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Step 1: Optimize Your Sound By Optimizing the ID 3 Tags

ID3 = Metadata for MP3, 4,WMA, AAC or Ogg Vorbis audio files

ID3v1 = Appended to the end of the audio file ID3v2 = Appended to the start of the audio file, highly

flexible format Maximum tag size is 256 megabytes and maximum frame

size is 16 megabytes. 39 pre-defined frames including – copyright, content type,

dates, and content information, and space for files such as pictures.

Can also carry lyrics and complete transcriptions of text Look up tables for locating information in the file Comment frame is user-defined ID3v2 editors abound – originally designed to assist users

in cataloging and organizing music collections. All of the data in the ID3 tag is able to be parsed.

EncapsulatedFiles -- Pictures

Audio File

ID3v2 Tag

InformationInformation on

Encapsulated Files

Comments

Anatomy of an ID3v2 Tag

http://www.id3.org/


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Step 1:Optimize Your Sound – ID 3 Tags

ID 3 Tags


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Step 1:Optimize Your Sound – ID 3 Tags


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Step 2: Optimize Your Podcast Landing Pages

Use a separate landing page for audio content to limit possibility of broken links

Have a page for the podshow with links to it for the episodes.

Provide information on the show’s schedule to attract subscribers and how to subscribe.

Create a separate pages for each episode. Optimize the landing page for the show.


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My Podshow A weekly podcast on podcast search, subscribe today

Episode 1 – HistoryEpisode 2 – SearchEpisode 3 -- Submitting

My Podshow A weekly podcast on podcast search, subscribe today

Episode 1 – HistoryEpisode 2 – SearchEpisode 3 -- Submitting

My PodshowEpisode 3

My PodshowEpisode 3

My PodshowEpisode 2

My PodshowEpisode 2

My PodshowEpisode 1

My PodshowEpisode 1


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Provide subscription information on every landing page

Include a player for those who want to listen online Include with the player the length and size of each

audio file Include an abstract or a transcription of each episode Use multiple feeds if you provide multiple formats Optimize – SEO “scrub and rub” every page


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5 Secrets for SEO Success for Your Podcasts

1. Optimize the audio file

2. Build landing pages for Your show Each episode

3. Build accurate, effective RSS files

4. Submit broadly

5. Watch for changes

Copyright 2006 – Amanda G. Watlington, Ph.D. All Rights Reserved Podcast & Audio Search...

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