‘Accidental activism’How the internet is inspiring a

new generation of people-powered change

@brie_rl

5 million UK users, victories every week

Strongperson

alstories

Engage broad audien

ce

People-powere

d change

Stories

“After nourishment, shelter and companionship, stories are the thing we need most

in the world.” ― Philip Pullman

SundayPetition started

MondayEmail: sign the petition

TuesdayEmail: Complain to ASA

WednesdayEmail: Ad pulled FB / Twitter action

ThursdaySupport grows

FridayEmail: Victory

Stories+

Timing+

Tangible=

Impact