Brie Lowery / change.org Preseentation @ REMIX Level39 (16 July 2014)
Accidental activism - Brie Rogers Lowery - WonkComms 1 year on (May 2014)
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‘Accidental activism’ How the internet is inspiring a new generation of people-powered change @brie_r l
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Change.org campaigner Brie Rogers Lowery explains how the internet is inspiring a new generation of people-powered change.
Transcript of Accidental activism - Brie Rogers Lowery - WonkComms 1 year on (May 2014)
‘Accidental activism’How the internet is inspiring a
new generation of people-powered change
@brie_rl
5 million UK users, victories every week
Strongperson
alstories
Engage broad audien
ce
People-powere
d change
Stories
“After nourishment, shelter and companionship, stories are the thing we need most
in the world.” ― Philip Pullman
SundayPetition started
MondayEmail: sign the petition
TuesdayEmail: Complain to ASA
WednesdayEmail: Ad pulled FB / Twitter action
ThursdaySupport grows
FridayEmail: Victory
Stories+
Timing+
Tangible=
Impact
