Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Taking a Lunch Break

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Identified Situation

Workers rely on their desks as their primary eating station for lunch

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Observation

Not taking a break and working through lunch at your desk has a detrimental effect on your physical and emotional health. Link: https://www.youtube.com/watch?v=q9cS2W5PaSg

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Desired Behavioral Outcome

Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Design Tip

To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Proposed Design Solution

Create a convivial room for workers to take a break and eat

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Proposed Design Solution

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Naming the Logo Process

Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Logo Design

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Naming the Logo Process

Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Logo Design Sketches

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Logo Design Process