a10Nudge designn

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Taking a Lunch Break


Identified Situation

Workers rely on their desks as their primary eating station for lunch


Observation

Not taking a break and working through lunch at your desk has a detrimental effect on your physical and emotional health. Link: https://www.youtube.com/watch?v=q9cS2W5PaSg


Desired Behavioral Outcome

Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance


Design Tip

To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.


Proposed Design Solution

Create a convivial room for workers to take a break and eat


Proposed Design Solution


Naming the Logo Process

Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika


Logo Design


Naming the Logo Process

Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)


Logo Design Sketches


Logo Design Process

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Art & Photos

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