Dan Martin, VP, Business Development

A PICTURE IS WORTH A 1000 WORDS Leveraging Visual Content In a Programmatic Environment

The Rise of the Visual Web

WHY?

Porridge with caramelised apple, thyme, walnuts and blackberries

A contemporary take on precision engineering

The perfect red dress

The Visual Web is the New Standard

It all starts with mobile

HOW?

How do brands effectively reach consumers in this new web?

Place ads where consumers are paying attention

Place ads where

consumers are paying

attention

TripleLift scans the publisher’s site to understand the unique look and feel to format the brand’s content

IMAGE SIZE & RATIO

HEADLINECOLORS &

LAYOUT

FONT

Computer vision technology 'reads images' to format them perfectly, every time across each device

ORIGINAL IMAGE FACE DETECTION BODY DETECTION EDGE DETECTION POINT OF INTEREST

WHAT MAKES TRULY UNIQUE?

Triplelift Bridges Native, Programmatic and RTB with Native Exchange

Impressions from any device !

Biddable with standard RTB on TripleLift Native Exchange

!

Winning Bid TripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit placements

across publishers and devices

Bidders can respond with any properly

formatted assets

Brand image assets with headlines

and captions

Impressions from any device !

Biddable with standard RTB on TripleLift Native Exchange

!

Winning Bid TripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit placements

across publishers and devices

Bidders can respond with any properly

formatted assets

Brand image assets with headlines

and captions

Native Ads on Any Device TripleLift handles integration with each publisher

Same asset can be used anywhere, our rendering technology makes it work

Publisher tech identifies structure of site, utilizes appropriate rendering technology for any device including desktop, mobile, mobile-web and in-app.

Impressions from any device !

Biddable with standard RTB on TripleLift Native Exchange

!

Winning Bid TripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit placements

across publishers and devices

Bidders can respond with any properly

formatted assets

Brand image assets with headlines

and captions

Leverage Existing RTB Infrastructure

Impression request sent from existing RTB exchange or TripleLift’s proprietary exchange

Dynamic click through URLs, customized text,

etc. all permitted

Bid with same set of assets required for Facebook newsfeed

(no new creative required)

EXCHANGE

IN HOUSE DSP

3RD PARTY DSP

Biddable with standard RTB on TripleLift Native Exchange

!

Winning Bid TripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit placements

across publishers and devices

Brand image assets with headlines

and captions

Publisher Controls in Exchange Allow Full Private Exchange Functionality

Publishers have complete control !Includes white/black-listing brands, categories, and setting dynamic floor prices

Highest-priced eligible bid is delivered !Same process as existing exchanges

Advertisers are Leveraging Assets They Already Use on FBX

We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free.

2 C O P Y

https://www.trycaviar.com/?utm_source=fb&utm_medium=display&utm_campaign=499-promo&utm_term=cvis&utm_content=499-promo-1

3 C L I C K T H R O U G H

1 I M A G E + optional logo

Advertisers are Leveraging Assets They Already Use on FBX

We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free.

2 C O P Y

https://www.trycaviar.com/?utm_source=fb&utm_medium=display&utm_campaign=499-promo&utm_term=cvis&utm_content=499-promo-1

3 C L I C K T H R O U G H

1 I M A G E + optional logo

Advertisers are Leveraging Assets They Already Use on FBX

We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free.

2 C O P Y

https://www.trycaviar.com/?utm_source=fb&utm_medium=display&utm_campaign=499-promo&utm_term=cvis&utm_content=499-promo-1

3 C L I C K T H R O U G H

1 I M A G E + optional logo

I N T R I P L E L I F T N A T I V E A D S

T H A N K Y O U

www.triplelift.com

DAN MARTIN VP, BUSINESS DEVELOPMENT !

!

dan@triplelift.com