The Most Engaging Advertising Images On The Web

Q3 | 2014

What is

the Native

advertisiNg imageiNdex?

the Native advertising imageindex™ is a quarterly analysis of the top 10 most engaging brand images used in native advertising campaigns that ran across tripleLift’s publisher network.

the tripleLift imageindex represents a holistic measure of the overall effectiveness of a particular piece of visual advertising content. the index value is calculated based on a number of performance factors including mouseovers, clicks, shares, conversions, post-click site engagement, and an estimate of the number of users reached via social sharing. these performance factors are weighted based on the number of impressions served, audience composition, inventory characteristics, as well as the geographies in which the campaign is in market. a higher score represents a more effective image.

to learn more about the power of visuals in advertising, download our guide to picture perfect advertising.

2 1

gap

apparel

Women’s Fashion

With a soft, natural setting, this shot feels authentic and not contrived. this does not look like another super model but an everyday person you’d meet walking down the street. her dress seems to jump out of the frame, with the bold stripes of the �ÕÌwÌ�«iÀviVÌ�Þ�V��ÌÀ>ÃÌ��}�Ì�i�V�i>�]�Ã���`�background.

dyson

Computers & electronics

home & garden,technology, News

ƂÌ�wÀÃÌ�}�>�Vi]��Ì�����Ã����i�>����«iÀ�>��ÃÌ>À�w}�ÌiÀ�ÃÞ���Þ��ÕÃ�Ü�Ì����ÌiÀ�}>�>VÌ�V�warfare. But take a closer look and you’ll see it’s a detailed look inside the heart of a vacuum. this image marries form, function, and aesthetics perfectly. While it provides the user with copious amounts of detail into its inner-workings, it is truly a simple, clean photo that is one-part art and one-part technology.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

ImageIndex50.3

ImageIndex27.3

Native advertising imageindextm

4 3

Native advertising imageindextm

horizon Organic

Food & drink

Food & drink, home & garden

this image immediately brings you back to your childhood with the colorful goodies and enticing shapes atop the sandwich. the plush cow is just icing on the cake. With soft, welcoming colors, you don’t even realize this fun lunch is actually pretty healthy.

armani exchange

retail

men’s Fashion, arts & entertainment again, it is all about simplicity. Pictured against an unassuming background, the emphasis is on the clothes and accessories. the shadow adds a nice touch to give this image a bit more perspective without taking the eye away from a pretty sleek �ÕÌwÌ°

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

ImageIndex27.0

ImageIndex22.4

56

Crate & Barrel

retail

home & garden

it’s a monkey lamp! Need we say more? if the stoic looking monkey doesn’t intrigue you, the inviting and colorful living room surely will. this image does a great job of painting a warm and comfortable environment you’d like to recreate in your own home.

Lowes

retail

home & garden, hobbies & interests

Who doesn’t want to immediately jump through this image and be transported to this tranquil environment and sip an iced tea as you listen to the birds chirping majestically? this inviting image connects with users the way the brand hoped to when developing the content.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

ImageIndex16.7

ImageIndex14.6

Native advertising imageindextm

78

Native advertising imageindextm

huggies

Family & Parenting

home & garden, hobbies & interests

how adorable is this messy little guy? Babies invoke reactions, it’s that simple. What makes this image that more engaging is the colorful bag of wipes subtly hanging in the corner; it adds just a splash of color that contrasts the otherwise solid image and diverts the eye, which is hard to do when competing with a smiling baby.

Crate & Barrel

retail

home & garden

Colorful, inviting, peaceful. Who’d think a chair could summon so many emotions, but this image is akin to an invitation to sit and relax. While there is a lot going on in the background, the chair manages to be the focal point. did you notice the vintage record/cassette player in the background? Chock full of hipster goodness.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

ImageIndex14.6

ImageIndex14.3

9Native advertising imageindextm

10

dyson

Computers & electronics

home & garden, technology, News

dirt never looked so beautiful. Like the previous image dyson used, this one is so simple, yet so intricate at the same time. a great marriage of technology and art.

Lowes

retail

home & garden, hobbies & interests

Often considered the most private room in the home, it takes a really good photograph to showcase a bathroom in all its splendor. With very soft tones, this is a warm and inviting image.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

ImageIndex26.2

ImageIndex15.4

IMAGE IS EVERYTHING

Check back next quarter to see

which brands make the Top 10

Visit www.triplelift.com to learn more about

the power of visuals in native advertising