A Picture is Worth a Thousand Words - Driving Revenue with Visual Content presentation by TripleLift...
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Dan Martin, VP, Business Development A PICTURE IS WORTH A 1000 WORDS Leveraging Visual Content In a Programmatic Environment
description
Dan Martin from TripleLift's presentation from Digiday Publishing Summit on September 18, 2014.
Transcript of A Picture is Worth a Thousand Words - Driving Revenue with Visual Content presentation by TripleLift...
Dan Martin, VP, Business Development
A PICTURE IS WORTH A 1000 WORDS Leveraging Visual Content In a Programmatic Environment
The Rise of the Visual Web
WHY?
Porridge with caramelised apple, thyme, walnuts and blackberries
A contemporary take on precision engineering
The perfect red dress
The Visual Web is the New Standard
It all starts with mobile
HOW?
How do brands effectively reach consumers in this new web?
Place ads where consumers are paying attention
Place ads where
consumers are paying
attention
TripleLift scans the publisher’s site to understand the unique look and feel to format the brand’s content
IMAGE SIZE & RATIO
HEADLINECOLORS &
LAYOUT
FONT
Computer vision technology 'reads images' to format them perfectly, every time across each device
ORIGINAL IMAGE FACE DETECTION BODY DETECTION EDGE DETECTION POINT OF INTEREST
WHAT MAKES TRULY UNIQUE?
Triplelift Bridges Native, Programmatic and RTB with Native Exchange
Impressions from any device !
Biddable with standard RTB on TripleLift Native Exchange
!
Winning Bid TripleLift renders native ad
TripleLift Rendering Technology intelligently
formats and crops any image to fit placements
across publishers and devices
Bidders can respond with any properly
formatted assets
Brand image assets with headlines
and captions
Impressions from any device !
Biddable with standard RTB on TripleLift Native Exchange
!
Winning Bid TripleLift renders native ad
TripleLift Rendering Technology intelligently
formats and crops any image to fit placements
across publishers and devices
Bidders can respond with any properly
formatted assets
Brand image assets with headlines
and captions
Native Ads on Any Device TripleLift handles integration with each publisher
Same asset can be used anywhere, our rendering technology makes it work
Publisher tech identifies structure of site, utilizes appropriate rendering technology for any device including desktop, mobile, mobile-web and in-app.
Impressions from any device !
Biddable with standard RTB on TripleLift Native Exchange
!
Winning Bid TripleLift renders native ad
TripleLift Rendering Technology intelligently
formats and crops any image to fit placements
across publishers and devices
Bidders can respond with any properly
formatted assets
Brand image assets with headlines
and captions
Leverage Existing RTB Infrastructure
Impression request sent from existing RTB exchange or TripleLift’s proprietary exchange
Dynamic click through URLs, customized text,
etc. all permitted
Bid with same set of assets required for Facebook newsfeed
(no new creative required)
EXCHANGE
IN HOUSE DSP
3RD PARTY DSP
Biddable with standard RTB on TripleLift Native Exchange
!
Winning Bid TripleLift renders native ad
TripleLift Rendering Technology intelligently
formats and crops any image to fit placements
across publishers and devices
Brand image assets with headlines
and captions
Publisher Controls in Exchange Allow Full Private Exchange Functionality
Publishers have complete control !Includes white/black-listing brands, categories, and setting dynamic floor prices
Highest-priced eligible bid is delivered !Same process as existing exchanges
Advertisers are Leveraging Assets They Already Use on FBX
We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free.
2 C O P Y
https://www.trycaviar.com/?utm_source=fb&utm_medium=display&utm_campaign=499-promo&utm_term=cvis&utm_content=499-promo-1
3 C L I C K T H R O U G H
1 I M A G E + optional logo
Advertisers are Leveraging Assets They Already Use on FBX
We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free.
2 C O P Y
https://www.trycaviar.com/?utm_source=fb&utm_medium=display&utm_campaign=499-promo&utm_term=cvis&utm_content=499-promo-1
3 C L I C K T H R O U G H
1 I M A G E + optional logo
Advertisers are Leveraging Assets They Already Use on FBX
We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free.
2 C O P Y
https://www.trycaviar.com/?utm_source=fb&utm_medium=display&utm_campaign=499-promo&utm_term=cvis&utm_content=499-promo-1
3 C L I C K T H R O U G H
1 I M A G E + optional logo
I N T R I P L E L I F T N A T I V E A D S
T H A N K Y O U
www.triplelift.com
DAN MARTIN VP, BUSINESS DEVELOPMENT !
!
