A FACEBOOK PAGE IS NOT A

DIGITAL STRATEGY

http://onesecond.designly.com/

Don’t get lostGet a Digital

Strategy

WHAT IS DIGITAL?Digitized content

(text, graphics, audio, and video) that is transmitted in digital form (over the internet, social media, mobile, etc.)

Your Digital Strategy: A simple killer approach

Why? What? Where? When? How?

WHY are you on Social Media

* Engage past customers* Engage leads/potential customers* Create/sustain/improve brand image* Build Community* Social proof

WHAT will you say?

1. List all the content you already have2. Repurpose content in different ways, video’s, slideshares, etc.3. Use mobile tools to create content.

WHERE will you say it1. Where are your audience?2. What works best for your company B2B V B2C2. What is the best medium for your content?

WHEN will you post? & How often?

Find the optimal times to postor plug into Hootsuite or Buffer & let them do the hard work

Decide how many times a day/week you will postremember you need enough content to keep this posting schedule sustainable!

Tools of the TradeMonthly Editorial CalendarWeekly Social Media CalendarHootsuite/BufferMobile Apps

Technology Consulting & Training | Web Design | Social Media Management | Corporate Identity & Branding

Evielyn Chapman is the director of Sydney based Technology Consultancy, She’s A Geek. She is passionate about technology, productivity & helping businesses navigate the disruptive world of cloud technology, mobile devices, digital & social media.

www.shesageek.com.au