5 Keys to a Killer Digital Strategy
12
A FACEBOOK PAGE IS NOT A DIGITAL STRATEGY
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Discover 5 simple keys to creating your digital marketing strategy from Sydney Based Digital Agency, She's A Geek. The Social Internet has made it insanely easy & inexpensive for small & large businesses to brand themselves online, but a just creating a facebook page is not enough. Don't get lost in the internet... get a digital strategy.
Transcript of 5 Keys to a Killer Digital Strategy
A FACEBOOK PAGE IS NOT A
DIGITAL STRATEGY
Don’t get lostGet a Digital
Strategy
WHAT IS DIGITAL?Digitized content
(text, graphics, audio, and video) that is transmitted in digital form (over the internet, social media, mobile, etc.)
Your Digital Strategy: A simple killer approach
Why? What? Where? When? How?
WHY are you on Social Media
* Engage past customers* Engage leads/potential customers* Create/sustain/improve brand image* Build Community* Social proof
WHAT will you say?
1. List all the content you already have2. Repurpose content in different ways, video’s, slideshares, etc.3. Use mobile tools to create content.
WHERE will you say it1. Where are your audience?2. What works best for your company B2B V B2C2. What is the best medium for your content?
WHEN will you post? & How often?
Find the optimal times to postor plug into Hootsuite or Buffer & let them do the hard work
Decide how many times a day/week you will postremember you need enough content to keep this posting schedule sustainable!
Tools of the TradeMonthly Editorial CalendarWeekly Social Media CalendarHootsuite/BufferMobile Apps
Technology Consulting & Training | Web Design | Social Media Management | Corporate Identity & Branding
Evielyn Chapman is the director of Sydney based Technology Consultancy, She’s A Geek. She is passionate about technology, productivity & helping businesses navigate the disruptive world of cloud technology, mobile devices, digital & social media.
www.shesageek.com.au
