Three principles of killer

SaaS Pricing Pages

Your pricing page is the final door a customer has to walk through to

get to your product.

It’s absolutely critical that you get it right

Here are three keys to effective

SaaS pricing pages.

1. Keep it simple

Keep it simpleYou have eight seconds to catch your customer’s attention—don’t waste them.

Your pricing page should not be a feature pitch.

MailChimp’s pricing page is a great example.

Keep it simple

Keep it simpleThe more complex your pricing page

seems, the more tangled your value proposition becomes.

The more tangled your value proposition becomes, the more prospects will hesitate

to buy.

2. Make it scalable

Make it scalableBreak your pricing down into scaling usage

packages

The more value a customer gets out of your product, the more they should expect to pay

Asana uses a powerful pricing slider to showcase their scalable payment plans.

Make it scalable

Make it scalableWhen you price based on value metrics,

you lower the entry barrier for new customers.

It’s also an effective way to start charging your customers early,

instead of having a free plan.

3. Prioritize value over price

Prioritize value over priceEven if you don’t use value metrics to scale

your pricing, your price should still be value-based

Instead of narrowing your pricing model to a single metric like Asana, consider using

tiers.

Slack does this brilliantly.

Prioritize value over price

Prioritize value over pricePrice your tiers based on the value you

provide, not how difficult a feature was to build

Create premium, enterprise packages for customers who are accustomed to paying

more.

Need inspiration?Check out these three SaaS pricing pages to get started.

Squarespace

Zendesk

Mixpanel

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