1Titles Matter Each page on the web has an official title which may not be visible but is in the code. Search engines pay attention to page titles because they often summarize a page.

2Backlinks have become even more important after algorithm like panda, penguin and Hummingbird. One has to maintain quality and relevancy of the links.

3Reputation Matters Search engines care about reputation. Websites with consistent, fresh content and quality links may do well with search rankings.

4SEO formulas are refined and changed all the time but this formula remains consistent: Good Content = Good SEO

5Social media is increasingly important to SEO, for many reasons. Shares and audience interaction with your content is important, as these suggest that your material and company are interesting and therefore provide value to the audience.  

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