5 Interesting Facts About SEO
Transcript of 5 Interesting Facts About SEO
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Intriguing factsabout SEO
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Google isn’t aSearch Engine...
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And Google isn’ta technology company either...
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Google is PRIMARILY an advertising company
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Google closed 2012 with
$50.2 BILLION
IN ANNUAL REVENUE
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AND 67%
of Google’s income comes from Advertising and the AdWords platform.
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Rankings aren’tthe goal of SEO...
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Neither is the gained traffic...
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They are the prizes for your marketing efforts.
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They are the results of:
- building great content
- effective distribution via various online channels
- communicating with users
- building trust and a community around your brand
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Organic traffic isn’t free...
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Organic traffic also isn’t paid, but...
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Either you put your
into developing your brand
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or put your money
into hiring a SEO professional
paying for ads
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SEO isn’t about focusing on content...
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It’s not about focusing on keywords...
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And it’s not about puttingyour content in every place you see
and therefore spamming.
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SEO is about putting all these elements together