30FINDINGS

Dag Allemaal

DE PERSGROEP

DAG ALLEMAAL REACHES

932.400 WOMEN/WEEKDAG ALLEMAAL REACHES MORE WOMEN THAN THE

LARGEST MAGAZINE FOR WOMEN IN FLANDERS

source: CIM 2013

All media are social

READING A MAGAZINE IS A PRIMARY ACTIVITY FOR

80%OF THE RESPONDENTS

1/2OF THE DAG ALLEMAAL-READERS BUYS CLOTHES ONLINE

OR WILL DO THIS IN THE FUTURE

Retailbarometer 2014/1

source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians

READERS ARE WEALTHY,

BUT CAREFUL WITH THEIR BUDGET

68% COMPARES PRICES AND PACKAGING

52% IS ALWAYS LOOKING FOR OTHER SOLUTIONS

54% WANTS TO PAY MORE FOR BETTER QUALITY

47% OF OUR READERS HAS A SMARTPHONE

46% OWNS A TABLET

source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians

AD‟S REACH IMPACTSCORES OF 84%

source: CHAD 2008 - 2014

51%

56%

58%

60%

62%

64%

69%

74%

79%

84%

Beauty

Bouw interieur en tuin

Retail voeding

Dranken

Food

Gok en loterij

Finance

Non food

Retail mode

Telecom

Max of Nuttige Score

3 /4USES SAMPLES FROM OUR MAGAZINES

Own research DPP

70

80

90

100

110

120

130

140

020406080100

KPD

Sel. Index

Story Dag Allemaal P-Magazine TV Familie Humo Knack Focus TeVe-Blad Primo

MARKET LEADER WITH A LOW CPM

ON TARGET GROUP MRP 18 – 54 YEARS

Source: CIM 2013

AD‟S IN MAGAZINES ARE LESS DISTURBING AND ARE

MORE APPRECIATED DAN AD‟S IN OTHER MEDIASEL. INDEX 229

All media are social

Magazines Newspapers Radio Television Online

130120

90

60

110

“IN THIS CROSS-MEDIA STUDY (2013), 10 DIVERSE CAMPAIGNS WERE STUDIED, INCLUDING

ADVERTISEMENTS FOR: COFFEE, A LOTTERY, AN INTERNET PROVIDER, A DAIRY

BRAND, TRAVEL AGENCY, AND GLOBAL PLAYERS SUCH AS H&M, IKEA, AND VODAFONE.”

AD CAMPAIGNS IN MAGAZINES DELIVER A HIGHER ROI

THAN IN OTHER MEDIA

GfK 2013

Market share TV Weeklies2002-2013 +7%

38% 44%

Source: CIM Verkoop

GROWING MARKET SHARE DPP DRIVEN BY GROWING

GROWING MARKET SHARE DAG ALLEMAAL

28% 27% 28% 28% 30% 31% 32% 35% 35% 36% 35% 35%

10% 12% 11% 11% 11% 11% 10% 10% 10% 10% 9% 9%14% 14% 14% 14% 13% 12% 13% 13% 14% 14% 14% 13%

20% 20% 20% 20% 19% 19% 18% 18% 18% 17% 16% 14%

5% 5% 6% 7% 8% 8% 8% 8% 8% 8% 9% 11%

18% 17% 16% 16% 15% 14% 13% 12% 11% 12% 12% 14%

5% 5% 5% 5% 5% 5% 5% 5% 4% 4% 4% 3%

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

P - Magazine

Teve-Blad

Tv Gids Primo

HUMO

Story

Tv Familie + Blik (2003)

Dag Allemaal-Expres

DAG ALLEMAAL READERS HAVE A POSTIVE SELF-IMAGE

AND ARE STRONGLY ATTACHED TO THEIR

CHILDREN, PARTNERS, FRIENDS AND FAMILY

Fé onderzoek 2012

REACHES 30% OF ALL FLEMISCH MRP‟S

source: CIM 2013

DAG ALLEMAAL READERS VALUE THEIR HOUSE WITH A

HIGH IMPORTANCE

83%LIVES IN A LARGE HOUSE

Fé onderzoek 2012

DAG ALLEMAAL READERS ARE SHOPPERS

INDEX 124Retail barometer 2012

Fé onderzoek 2012

7 /10 DAG ALLEMAAL READERS

COMBINE EXPENSIVE

AND CHEAP PRODUCTS

Fé onderzoek 2012

88%PAYS ATTENTION TO PROMOTIONS

79%OF OUR READERS USE COUPONS

CIM PMP 2012

42%BUYS BIOLOGICAL PRODUCTS

40%BUYS FAIRTRADE PRODUCTS OCCASIONALLY

Fé onderzoek 2012

Fé onderzoek 2012

88%WANTS THEIR KIDS TO EAT HEALTHY

Fé onderzoek 2012

61%SEARCHES FOR SEASONAL PRODUCTS

0%

10%

20%

30%

40%

50%

60%

70%

80%

1-10 10-20 20-30 30-40 40-50 50-60 Artikels binnen TV-

pagina's

151-160 161-170 170-180

Page in the magazines

Completely of partially

read

Average score

54%

DAG ALLEMAAL IS BEING READ CAREFULLY+50% CAREFULLY READ

APPRECATION SCORE „VERY GOOD‟ 72%

Leesscore research may 2013

Tv

pages

Leesscore onderzoek 2013

52%READS DAG ALLEMAAL TO RELAX

OUR READERS READ DAG ALLEMAAL

5 - 6 TIMES

CIM 2013

Leesscore research 2013

SCOOPS ARE THE BEST EVALUATED ARTICLES

65% - SEL. INDEX 125

CIM 2013

> 1.000 BAROMETERSTESTED CAMPAIGNS IN OUR MAGAZINES

AD‟S IN MAGAZINES ARE A SOURCE OF

INSPIRATION AND INVOLVEMENT

SEL. INDEX 164

All media are social

READERS OF MAGAZINES LIKE EDITORIALS

(INFOMERCIALS)

SEL. INDEX 123COMPARED TO OTHER MEDIA

All media are social

EDITORIALS

All media are social

MAGAZINES ARE IMPORTANT AS CONVERSATION

STARTERS AND LEAD TO POSITIVE CONVERSATIONS

ABOUT BRANDS

All media are social

MAGAZINES ARE BEING READ AT NIGHT

19H – 22H

1 /2THINKS THAT ADS FIT THE MAGAZINE THEY‟RE PLACED

IN

All media are social

A MAGAZINE IS BEING CONSUMED IN THE MOST

ELABORATED WAY COMPARED TO OTHER MEDIA

SEL. INDEX 148

All media are social

A MAGAZINE IS…

All media are social

ENJOYMENT

INSPIRING

CREDIBLE

TANGIBLE RELIABLE

INTIMATE PERSONAL

ELABORATEDUNIQUE

RELAXEDPRACTICALSURPRISING

INFORMATIVEUSEFULRELEVANT

DIVERS

RECOGNISABLE

ESSENTIAL FLEXIBLE