30 FINDINGS ABOUT DAG ALLEMAAL

34
30 FINDINGS Dag Allemaal DE PERSGROEP

Transcript of 30 FINDINGS ABOUT DAG ALLEMAAL

Page 1: 30 FINDINGS ABOUT DAG ALLEMAAL

30FINDINGS

Dag Allemaal

DE PERSGROEP

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DAG ALLEMAAL REACHES

932.400 WOMEN/WEEKDAG ALLEMAAL REACHES MORE WOMEN THAN THE

LARGEST MAGAZINE FOR WOMEN IN FLANDERS

source: CIM 2013

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All media are social

READING A MAGAZINE IS A PRIMARY ACTIVITY FOR

80%OF THE RESPONDENTS

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1/2OF THE DAG ALLEMAAL-READERS BUYS CLOTHES ONLINE

OR WILL DO THIS IN THE FUTURE

Retailbarometer 2014/1

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source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians

READERS ARE WEALTHY,

BUT CAREFUL WITH THEIR BUDGET

68% COMPARES PRICES AND PACKAGING

52% IS ALWAYS LOOKING FOR OTHER SOLUTIONS

54% WANTS TO PAY MORE FOR BETTER QUALITY

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47% OF OUR READERS HAS A SMARTPHONE

46% OWNS A TABLET

source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians

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AD‟S REACH IMPACTSCORES OF 84%

source: CHAD 2008 - 2014

51%

56%

58%

60%

62%

64%

69%

74%

79%

84%

Beauty

Bouw interieur en tuin

Retail voeding

Dranken

Food

Gok en loterij

Finance

Non food

Retail mode

Telecom

Max of Nuttige Score

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3 /4USES SAMPLES FROM OUR MAGAZINES

Own research DPP

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70

80

90

100

110

120

130

140

020406080100

KPD

Sel. Index

Story Dag Allemaal P-Magazine TV Familie Humo Knack Focus TeVe-Blad Primo

MARKET LEADER WITH A LOW CPM

ON TARGET GROUP MRP 18 – 54 YEARS

Source: CIM 2013

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AD‟S IN MAGAZINES ARE LESS DISTURBING AND ARE

MORE APPRECIATED DAN AD‟S IN OTHER MEDIASEL. INDEX 229

All media are social

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Magazines Newspapers Radio Television Online

130120

90

60

110

“IN THIS CROSS-MEDIA STUDY (2013), 10 DIVERSE CAMPAIGNS WERE STUDIED, INCLUDING

ADVERTISEMENTS FOR: COFFEE, A LOTTERY, AN INTERNET PROVIDER, A DAIRY

BRAND, TRAVEL AGENCY, AND GLOBAL PLAYERS SUCH AS H&M, IKEA, AND VODAFONE.”

AD CAMPAIGNS IN MAGAZINES DELIVER A HIGHER ROI

THAN IN OTHER MEDIA

GfK 2013

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Market share TV Weeklies2002-2013 +7%

38% 44%

Source: CIM Verkoop

GROWING MARKET SHARE DPP DRIVEN BY GROWING

GROWING MARKET SHARE DAG ALLEMAAL

28% 27% 28% 28% 30% 31% 32% 35% 35% 36% 35% 35%

10% 12% 11% 11% 11% 11% 10% 10% 10% 10% 9% 9%14% 14% 14% 14% 13% 12% 13% 13% 14% 14% 14% 13%

20% 20% 20% 20% 19% 19% 18% 18% 18% 17% 16% 14%

5% 5% 6% 7% 8% 8% 8% 8% 8% 8% 9% 11%

18% 17% 16% 16% 15% 14% 13% 12% 11% 12% 12% 14%

5% 5% 5% 5% 5% 5% 5% 5% 4% 4% 4% 3%

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

P - Magazine

Teve-Blad

Tv Gids Primo

HUMO

Story

Tv Familie + Blik (2003)

Dag Allemaal-Expres

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DAG ALLEMAAL READERS HAVE A POSTIVE SELF-IMAGE

AND ARE STRONGLY ATTACHED TO THEIR

CHILDREN, PARTNERS, FRIENDS AND FAMILY

Fé onderzoek 2012

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REACHES 30% OF ALL FLEMISCH MRP‟S

source: CIM 2013

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DAG ALLEMAAL READERS VALUE THEIR HOUSE WITH A

HIGH IMPORTANCE

83%LIVES IN A LARGE HOUSE

Fé onderzoek 2012

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DAG ALLEMAAL READERS ARE SHOPPERS

INDEX 124Retail barometer 2012

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Fé onderzoek 2012

7 /10 DAG ALLEMAAL READERS

COMBINE EXPENSIVE

AND CHEAP PRODUCTS

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Fé onderzoek 2012

88%PAYS ATTENTION TO PROMOTIONS

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79%OF OUR READERS USE COUPONS

CIM PMP 2012

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42%BUYS BIOLOGICAL PRODUCTS

40%BUYS FAIRTRADE PRODUCTS OCCASIONALLY

Fé onderzoek 2012

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Fé onderzoek 2012

88%WANTS THEIR KIDS TO EAT HEALTHY

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Fé onderzoek 2012

61%SEARCHES FOR SEASONAL PRODUCTS

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0%

10%

20%

30%

40%

50%

60%

70%

80%

1-10 10-20 20-30 30-40 40-50 50-60 Artikels binnen TV-

pagina's

151-160 161-170 170-180

Page in the magazines

Completely of partially

read

Average score

54%

DAG ALLEMAAL IS BEING READ CAREFULLY+50% CAREFULLY READ

APPRECATION SCORE „VERY GOOD‟ 72%

Leesscore research may 2013

Tv

pages

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Leesscore onderzoek 2013

52%READS DAG ALLEMAAL TO RELAX

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OUR READERS READ DAG ALLEMAAL

5 - 6 TIMES

CIM 2013

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Leesscore research 2013

SCOOPS ARE THE BEST EVALUATED ARTICLES

65% - SEL. INDEX 125

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CIM 2013

> 1.000 BAROMETERSTESTED CAMPAIGNS IN OUR MAGAZINES

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AD‟S IN MAGAZINES ARE A SOURCE OF

INSPIRATION AND INVOLVEMENT

SEL. INDEX 164

All media are social

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READERS OF MAGAZINES LIKE EDITORIALS

(INFOMERCIALS)

SEL. INDEX 123COMPARED TO OTHER MEDIA

All media are social

EDITORIALS

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All media are social

MAGAZINES ARE IMPORTANT AS CONVERSATION

STARTERS AND LEAD TO POSITIVE CONVERSATIONS

ABOUT BRANDS

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All media are social

MAGAZINES ARE BEING READ AT NIGHT

19H – 22H

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1 /2THINKS THAT ADS FIT THE MAGAZINE THEY‟RE PLACED

IN

All media are social

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A MAGAZINE IS BEING CONSUMED IN THE MOST

ELABORATED WAY COMPARED TO OTHER MEDIA

SEL. INDEX 148

All media are social

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A MAGAZINE IS…

All media are social

ENJOYMENT

INSPIRING

CREDIBLE

TANGIBLE RELIABLE

INTIMATE PERSONAL

ELABORATEDUNIQUE

RELAXEDPRACTICALSURPRISING

INFORMATIVEUSEFULRELEVANT

DIVERS

RECOGNISABLE

ESSENTIAL FLEXIBLE