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Latin America e-Readiness report

Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps

identify areas of opportunities as well as encourage Internet adoption.

2016

Mexico

Index

The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region.

41.7

LATIN AMERICA

94.5

USA

(BENCHMARK)

41.3

MEXICO

Index breakdown

ON-GROUNDLOGISTICS

E-COMMERCEPRESENCE

ONLINECONNECTIVITY

DEVICEACCESS

MONETARYCONNECTIVITY

100%

25%

50%

75%

USA

100%

87.8%

100%90.9%

100%

MEXICO

66.6%

14.5%

37.9%31.3%

LATIN AMERICA

63.7%

40.1%40.7%46.4%

19.5%

50.5%

20142016Profile breakdown

Leading profile

The TraditionalistAvg. age: 44.7 years

Avg. monthly income: US $418

Avg. time spent online per day: 3.6 hours

Consumer profiles

Over half of Mexicans fall into the Traditionalist and Spectator profiles, meaning they very rarely shop online.

31.9%

15.7% 5.8%

21.9%

13.8%

13.3% 24.4%

25.0%

USA

USA USA

USA

LAC

LAC LAC

LAC

MEX

MEX MEX

MEX

Pro Surfer Spectator

Explorer Traditionalist

74.0%

13.7%

11.2%53.0%

27.2% 24.4%

5.1%

33.1%21.1%

11.5%

11.0% 24.3% 40.5%

7.2%

18.6%

16.1%

32.9% 40.6%19.1% 15.6%

Internet Users: 46.4%

Online Buyers: 11.3%

127MILLION

Device Possession

Percentages shown out of households.

2020 Forecast

14.8%

$23.5 BILLIONEquating to:

Overview

Mexico is the second-largest e-Commerce market in Latin America. Even with this and the second largest e-Readiness score, further development will be bolstered by upcoming improvements to regulatory frameworks.

2015 e-Commerce Market Value

$11.8BILLION

20% of Internet retailing was through mobile.

Internet Retailing: 41.7%

= $4.9 billion

36.3%Smartphones

39.9%7.8%Tablets

Personal computers

1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International

PopulationThe e-Commerce market value is set to increase annually by:1

MEX Mexico LAC Latin America USA United States of America

E-READINESS INDEX

41.3