Post on 24-Sep-2020
1
2015 FLEET BAROMETER
Switzerland
Perimeter of the study
Europe & BRT
2
• 2002: creation in France
• 2005: Switzerland, Italy, Portugal, Switzerland
• 2006: Poland
• 2007: Belgium, Czech Republic
• 2008: Spain, India
• 2009: UK, Greece
• 2010: Turkey, Brazil
• 2011: Russia
• 2012: The Netherlands
• 2013: Luxembourg, Greece out of the study
• 2014: India out of the study
Perimeter of the study
Focus Europe
3
Methodology
4
Sample • 4 557 interviews including 3 632 through Europe and 925 out of Europe
• Fleet managers in companies of all industries using corporate vehicles Target
• Q1 2015 Fieldwork
period
Data
collection
method
• CATI system (Computer Assisted Telephone Interviewing)
• 10 minutes in average
Duration
of the
interview
Quotas • Companies size and sector
Methodology
5
Companies with less than 10 employees
95 interviews
Companies with 10 to 99 employees
69 interviews
Companies with 100 to 499 employees
95 interviews
Companies with 500 employees and more
54 interviews
Less than
100
employees
164
interviews
More than
100
employees
149
interviews
6
Index
1. Characteristics of the market 11
2. Characteristics of the fleet 14
3. Financing 22
4. Car policy & choice criteria 41
5. Outsourcing / services 46
6. Mobility 49
7. Telematics / mobile applications 56
8. Environment 70
9. Brand awareness 73
7
Characteristics of
the market
15%
12%
20%
22%
9%
7%
10%
11%
Increase
Decrease
+ 6% + 13% + 6% + 6%
+ 5% + 6% + 4% + 4%
+ 10% + 13% + 11% + 14%
+ 11% + 12% + 10% + 7%
Increase Decrease
% which think that the total number of vehicles of their company fleet will…
Fleet growth potential
in next three years
Balance
2014
Balance
2012
Balance
2013 Balance
2015
8
Balance = Fleet growth will increase – Fleet growth will decrease
Base: companies with corporate vehicles = 100%
• Small and medium companies are slightly less optimistic than large and very large companies.
9
Characteristics
of the fleet
2%1%
8%13%
5% 3%
55%49%
95% 96%
37% 36%
1 to 10 vehicles
11 to 100 vehicles
101 to 500 vehicles
More than 500 vehicles
Number of vehicles in fleet
10
1 to 10 vehicles
11 to 100 vehicles
101 to 500 vehicles
501 vehicles and more
Base: companies with corporate vehicles = 100%
• Fleet size is directly linked to company size.
• For a given company size, Swiss fleets tend to be smaller than in the other European
countries.
15% 11%21% 18%
3% 8% 4% 6%
Decreased
Increased
14% 12% 19% 15%
4% 8% 6% 6%
Decreased
Increased
Increased
Decreased
Perceived evolution of average duration
since last year
Passenger Cars
Light Commercial
Vehicles
% which think that duration of usage in the company has…
11
‘Don’t know’ and ‘Remained the same’ not displayed
Base: companies Light Commercial Vehicles or
Passenger Cars / Excluding second-hand vehicles
• In Switzerland as in Europe, fleet managers perceive that detention period has gotten
longer for PCs and for LCVs.
12% 15% 16% 21%
9% 3% 6% 4%
Decreased
Increased
14% 14% 13% 19%
8% 4%13%
6%
Decreased
Increased
Increased
Decreased
Perceived evolution of average duration
since last year
Passenger Cars
Light Commercial
Vehicles
% which think that duration of usage in the company has…
2014 2015 2014 2015
12
‘Don’t know’ and ‘Remained the same’ not displayed
Base: companies Light Commercial Vehicles or
Passenger Cars / Excluding second-hand vehicles
• Compared to 2014, fleet managers are more numerous to think their vehicle detention
period is increasing.
13
Financing
Operating leasing Finance leasing Car credit Self purchase*
Main financing method
14
*Self-purchase = outright purchase + credit (other than car credit)
Data have been consolidated: 3 years average
Base: companies with corporate vehicles = 100%
‘Don’t know’ and ‘others’ excluded
• Leasing solutions, and in particular operating leasing, are far less common in Switzerland
than in other European countries.
• Self purchase remains the preferred solution, even for very large companies.
Evolution of the main financing method
*Self-purchase = outright purchase + credit (other than car credit)
Data have been consolidated: 3 years average
Base: companies with corporate vehicles = 100%
‘Don’t know’ and ‘others’ excluded
15
Operating leasing
Finance leasing
Car credit
Self purchase*
• For small and medium businesses, self purchase remains by far the preferred solution.
Evolution of the main financing method
*Self-purchase = outright purchase + credit (other than car credit)
Data have been consolidated: 3 years average
Base: companies with corporate vehicles = 100%
‘Don’t know’ and ‘others’ excluded
16
Operating leasing
Finance leasing
Car credit
Self purchase*
• For small and medium businesses, self purchase remains by far the preferred solution.
14%
11%
0%
10%
21%
11%
14%
3%
7%
14%
8%
12%
6%
5%
increase
decrease
11%
4%
-14%
2%
9%
5%
9%
Global fleet growth potential in the next 3 years
according to main financing method
*Self-purchase = outright purchase + credit (other than car credit)
Balance = Fleet growth will increase – Fleet growth will decrease
Base: companies with corporate vehicles = 100% – Unweighted data
Operating
leasing
Finance
leasing
Increase Decrease Balance
2015
Car credit
Self purchase*
17
Balance
2014
+ 14%
+ 7%
+ 4%
+ 14%
+ 5%
+ 9%
Not enough base
Very small base
Very small base
Not enough base Not enough base
Operating
leasing
Finance
leasing
Car credit
Self purchase*
Global fleet growth potential
in the next 3 years according to
main financing method
*Self-purchase = outright purchase + credit (other than car credit)
Balance = Fleet growth will increase – Fleet growth will decrease
Base: companies with corporate vehicles = 100% – Unweighted data
Increase Decrease Balance
2015
18
22%
20%
25%
24%
22%
8%
22%
5%
9%
16%
14%
7%
14%
12%
increase
decrease
17%
11%
9%
10%
15%
-6%
10%
Balance
2014
+ 8%
+ 14%
+ 24%
+ 6%
+ 6%
+ 55%
+ 13%
Very small base
Very small base
Not enough base
Very small base
Not enough base
Very small base Very small base
Fleet managers main motivation for developing operating leasing
Main motivation for developing
Operating Leasing
Fixed monthly cost
Budget control
To lighten your balance sheet
To reduce fleet administration tasks
To avoid risks on resale value of used
cars
Car servicing included
To have an integrated consulting
advice on your fleet management
19
Base: companies intending to develop operating leasing - single answer
‘Don’t know’ not included
Not enough base
Very small base
• The main motivation for developing operating leasing is, by far, budget control.
Main motivation for developing
outright purchase
Fleet managers main motivation for developing outright purchase
20
Base: companies intending to develop outright purchase
Car usage longer than
duration of a leasing
contract
Best provider for each
service
Full control of
the fleet
Don’t know
We have enough
liquidity
• For most fleet managers intending to develop outright purchase, this financing solution is
chosen mainly because the company’s liquidity allow it. Companies choosing outright
purchase for positive reasons remain a minority whatever the business size.
21
Car policy and
choice criteria
Decision-making department
on car policy
22
Base: companies with corporate vehicles = 100%
Top Management
Owner
Administrative /
Finance Direction
Logistics
Human Resources
Other
Finance director
Company Vehicle Director/
Fleet Director
Procurement
• Car policy is mostly decided at top level.
• Only very large businesses tend to delegate the issue to delegate the issue to a
department of the company, mainly Human Resources, Logistics or Procurement.
Decision-making department
on car policy - Detail
Top Management 53% 68%
Owner 38% 5%
Administrative or Finance
Direction 4% 4%
Logistics 1% 2%
Human Resources 1% 3%
Finance director - 4%
Procurement - 5%
Company Vehicle Director / Fleet
Director - 1%
Other 3% 8%
23
Base: companies with corporate vehicles = 100%
• Car policy is mostly decided at top level.
• Only very large businesses tend to delegate the issue to delegate the issue to a
department of the company, mainly Human Resources, Logistics or Procurement.
24
Outsourcing / Services
First and second motivations to choose a fleet
management company
First
Second Total Total
Quality of services
Price
A full outsourcing solution
Proximity
Reporting about the fleet
Response time
Information about the
drivers
Expectations from a fleet
management company
25
Base: companies with corporate vehicles = 100%
- Multiple answers possible
• Fleet managers expect both quality of service and good prices from a fleet management
company.
26
Mobility
Dedicated organisation in charge
of travel and mobility
Europe Switzerland
27
Base: companies with corporate vehicles = 100%
% with a dedicated organisation in charge of all the
possible means of travel available to all the employees
16%8%
40% 35%
1
2
3
4
5
• Large and very large companies sometimes set up a dedicated organization to take care of all
possible means of travel for employees. It is much less frequent in small and medium businesses.
Internal audit of mobility
Car pooling
Interest for mobility services
% which are interested in these mobility services
Already implemented
Considered
28
Base: companies with corporate vehicles = 100%
3%
2%
2%
4%
3%
3%
8%
3%
10%
11%
17%
21%
14%
11%
12%
8%
• In Switzerland like in other European countries, internal audit of mobility and car sharing
only concern the largest companies.
29
Telematics &
mobile applications
Use of Telematics
30
Base: companies with corporate vehicles = 100%
2% 7% 12%20%
1
2
3
4
5
Telematics enables data transmission to monitor fuel consumption,
driver behaviour, vehicle location... from vehicles on the move.
• Telematics are mainly used by very large companies but Swiss companies tend to use
them less than their European counterparts.
Use of Telematics
31
Base: companies with corporate vehicles = 100%
• The use of telematics has not increased since 2012.
1% 2%18%
12%
1
2
3
4
5
2012 2015 2012 2015
Purposes for using Telematics
Primary purpose for using Telematics
32
Base: companies using Telematics
Europe
Switzerland
11%
54%
9%
0%
0%
25%
43%
17%
7%
10%
14%
8%
As a vehicle locator/tracker
Reduce fuel consumption
Improve safety of your drivers
Monitor driving behaviours
Monitor unauthorised use
Monitor technical car data to reduce maintenance costs
51%
13%
0%
1%
8%
19%
37%
17%
10%
13%
10%
9%
Very small base
Not enough base
• In Switzerland, telematics are mainly used as a vehicle locator/tracker, in order to monitor
technical car data to reduce maintenance costs and to reduce fuel consumption.
Purposes for using Telematics
Primary and secondary purposes for using Telematics
33
Base: companies using Telematics
Europe
Switzerland
20%
54%
9%
0%
11%
59%
63%
30%
22%
26%
27%
17%
As a vehicle locator/tracker
Reduce fuel consumption
Improve safety of your drivers
Monitor driving behaviours
Monitor unauthorised use
Monitor technical car data to reduce maintenance costs
54%
52%
19%
19%
10%
21%
55%
34%
24%
33%
20%
18%
Very small base
Not enough base
• In Switzerland, telematics are mainly used as a vehicle locator/tracker and in order to
reduce fuel consumption.
Mobile apps to support fleet
management
34
Base: companies with corporate vehicles = 100%
% which consider mobile apps to support fleet management as useful
35%28%
42% 41%
1
2
3
4
5
• Mobile apps to support fleet management are considered as useful.
Apps made for drivers
considered as useful
35
Base: companies with corporate vehicles = 100%
Europe
Switzerland
17%
23%
21%
14%
18%
16%
The company car policy
Services locator App
Services booking App
22%
20%
24%
23%
23%
23%
• Apps made for drives arouse some interest whatever the business size.
Apps made for fleet managers
considered as useful
36
Base: companies with corporate vehicles = 100%
Europe
Switzerland
18%
23%
15%
15%
15%
13%
Drivers behaviour report App
Remote access to car data App
Consolidated dash board App
24%
26%
14%
24%
24%
20%
• Very large companies show a stronger interest for apps made for fleet managers.
37
Environment
38
Base: companies with corporate vehicles = 100%
6%9%
3%3%
1%1%
2%1%
2%3%
2%2%
35%17%
25%11%
16%7%
5%3%
5%3%
14%7%
9%3%
At least one technology
Hybrid
Plug-in Hybrid
CNG (Compressed Natural Gas)
LPG (Liquefied Petroleum Gas)
Electric Vehicle
Fuel Cell Electric / Hydrogen
20%26%
13%16%
6%8%
7%4%
4%
9%10%
1%
43%26%
30%15%
19%11%
6%3%
4%4%
21%13%
6%5%
Considered in
the next 3 years
Already in place
Switzerland Europe
New energies already in place in
the fleet
• Hybrid (plug-in or not) is the new energy most frequently already in place and still arouses
the interest of unequipped companies.
• Electric vehicles have not become that common but large companies show interest for it.