2015 FLEET BAROMETER...2015 FLEET BAROMETER Switzerland Perimeter of the study Europe & BRT 2 •...

1

2015 FLEET BAROMETER

Switzerland

Perimeter of the study

Europe & BRT

2

• 2002: creation in France

• 2005: Switzerland, Italy, Portugal, Switzerland

• 2006: Poland

• 2007: Belgium, Czech Republic

• 2008: Spain, India

• 2009: UK, Greece

• 2010: Turkey, Brazil

• 2011: Russia

• 2012: The Netherlands

• 2013: Luxembourg, Greece out of the study

• 2014: India out of the study

Perimeter of the study

Focus Europe

3

Methodology

4

Sample • 4 557 interviews including 3 632 through Europe and 925 out of Europe

• Fleet managers in companies of all industries using corporate vehicles Target

• Q1 2015 Fieldwork

period

Data

collection

method

• CATI system (Computer Assisted Telephone Interviewing)

• 10 minutes in average

Duration

of the

interview

Quotas • Companies size and sector

Methodology

5

Companies with less than 10 employees

95 interviews

Companies with 10 to 99 employees

69 interviews

Companies with 100 to 499 employees

95 interviews

Companies with 500 employees and more

54 interviews

Less than

100

employees

164

interviews

More than

100

employees

149

interviews

6

Index

1. Characteristics of the market 11

2. Characteristics of the fleet 14

3. Financing 22

4. Car policy & choice criteria 41

5. Outsourcing / services 46

6. Mobility 49

7. Telematics / mobile applications 56

8. Environment 70

9. Brand awareness 73

7

Characteristics of

the market

15%

12%

20%

22%

9%

7%

10%

11%

Increase

Decrease

+ 6% + 13% + 6% + 6%

+ 5% + 6% + 4% + 4%

+ 10% + 13% + 11% + 14%

+ 11% + 12% + 10% + 7%

Increase Decrease

% which think that the total number of vehicles of their company fleet will…

Fleet growth potential

in next three years

Balance

2014

Balance

2012

Balance

2013 Balance

2015

8

Balance = Fleet growth will increase – Fleet growth will decrease

Base: companies with corporate vehicles = 100%

• Small and medium companies are slightly less optimistic than large and very large companies.

9

Characteristics

of the fleet

2%1%

8%13%

5% 3%

55%49%

95% 96%

37% 36%

1 to 10 vehicles

11 to 100 vehicles

101 to 500 vehicles

More than 500 vehicles

Number of vehicles in fleet

10

1 to 10 vehicles

11 to 100 vehicles

101 to 500 vehicles

501 vehicles and more


• Fleet size is directly linked to company size.

• For a given company size, Swiss fleets tend to be smaller than in the other European

countries.

15% 11%21% 18%

3% 8% 4% 6%

Decreased

Increased

14% 12% 19% 15%

4% 8% 6% 6%

Decreased

Increased

Increased

Decreased

Perceived evolution of average duration

since last year

Passenger Cars

Light Commercial

Vehicles

% which think that duration of usage in the company has…

11

‘Don’t know’ and ‘Remained the same’ not displayed

Base: companies Light Commercial Vehicles or

Passenger Cars / Excluding second-hand vehicles

• In Switzerland as in Europe, fleet managers perceive that detention period has gotten

longer for PCs and for LCVs.

12% 15% 16% 21%

9% 3% 6% 4%

Decreased

Increased

14% 14% 13% 19%

8% 4%13%

6%

Decreased

Increased

Increased

Decreased

Perceived evolution of average duration

since last year

Passenger Cars

Light Commercial

Vehicles

% which think that duration of usage in the company has…

2014 2015 2014 2015

12

‘Don’t know’ and ‘Remained the same’ not displayed

Base: companies Light Commercial Vehicles or

Passenger Cars / Excluding second-hand vehicles

• Compared to 2014, fleet managers are more numerous to think their vehicle detention

period is increasing.

13

Financing

Operating leasing Finance leasing Car credit Self purchase*

Main financing method

14

*Self-purchase = outright purchase + credit (other than car credit)

Data have been consolidated: 3 years average


‘Don’t know’ and ‘others’ excluded

• Leasing solutions, and in particular operating leasing, are far less common in Switzerland

than in other European countries.

• Self purchase remains the preferred solution, even for very large companies.

Evolution of the main financing method





15

Operating leasing

Finance leasing

Car credit

Self purchase*

• For small and medium businesses, self purchase remains by far the preferred solution.

Evolution of the main financing method





16

Operating leasing

Finance leasing

Car credit

Self purchase*

• For small and medium businesses, self purchase remains by far the preferred solution.

14%

11%

0%

10%

21%

11%

14%

3%

7%

14%

8%

12%

6%

5%

increase

decrease

11%

4%

-14%

2%

9%

5%

9%

Global fleet growth potential in the next 3 years

according to main financing method



Base: companies with corporate vehicles = 100% – Unweighted data

Operating

leasing

Finance

leasing

Increase Decrease Balance

2015

Car credit

Self purchase*

17

Balance

2014

+ 14%

+ 7%

+ 4%

+ 14%

+ 5%

+ 9%

Not enough base

Very small base

Very small base

Not enough base Not enough base

Operating

leasing

Finance

leasing

Car credit

Self purchase*

Global fleet growth potential

in the next 3 years according to

main financing method



Base: companies with corporate vehicles = 100% – Unweighted data

Increase Decrease Balance

2015

18

22%

20%

25%

24%

22%

8%

22%

5%

9%

16%

14%

7%

14%

12%

increase

decrease

17%

11%

9%

10%

15%

-6%

10%

Balance

2014

+ 8%

+ 14%

+ 24%

+ 6%

+ 6%

+ 55%

+ 13%

Very small base

Very small base

Not enough base

Very small base

Not enough base

Very small base Very small base

Fleet managers main motivation for developing operating leasing

Main motivation for developing

Operating Leasing

Fixed monthly cost

Budget control

To lighten your balance sheet

To reduce fleet administration tasks

To avoid risks on resale value of used

cars

Car servicing included

To have an integrated consulting

advice on your fleet management

19

Base: companies intending to develop operating leasing - single answer

‘Don’t know’ not included

Not enough base

Very small base

• The main motivation for developing operating leasing is, by far, budget control.

Main motivation for developing

outright purchase

Fleet managers main motivation for developing outright purchase

20

Base: companies intending to develop outright purchase

Car usage longer than

duration of a leasing

contract

Best provider for each

service

Full control of

the fleet

Don’t know

We have enough

liquidity

• For most fleet managers intending to develop outright purchase, this financing solution is

chosen mainly because the company’s liquidity allow it. Companies choosing outright

purchase for positive reasons remain a minority whatever the business size.

21

Car policy and

choice criteria

Decision-making department

on car policy

22


Top Management

Owner

Administrative /

Finance Direction

Logistics

Human Resources

Other

Finance director

Company Vehicle Director/

Fleet Director

Procurement

• Car policy is mostly decided at top level.

• Only very large businesses tend to delegate the issue to delegate the issue to a

department of the company, mainly Human Resources, Logistics or Procurement.

Decision-making department

on car policy - Detail

Top Management 53% 68%

Owner 38% 5%

Administrative or Finance

Direction 4% 4%

Logistics 1% 2%

Human Resources 1% 3%

Finance director - 4%

Procurement - 5%

Company Vehicle Director / Fleet

Director - 1%

Other 3% 8%

23


• Car policy is mostly decided at top level.

• Only very large businesses tend to delegate the issue to delegate the issue to a

department of the company, mainly Human Resources, Logistics or Procurement.

24

Outsourcing / Services

First and second motivations to choose a fleet

management company

First

Second Total Total

Quality of services

Price

A full outsourcing solution

Proximity

Reporting about the fleet

Response time

Information about the

drivers

Expectations from a fleet

management company

25


- Multiple answers possible

• Fleet managers expect both quality of service and good prices from a fleet management

company.

26

Mobility

Dedicated organisation in charge

of travel and mobility

Europe Switzerland

27


% with a dedicated organisation in charge of all the

possible means of travel available to all the employees

16%8%

40% 35%

1

2

3

4

5

• Large and very large companies sometimes set up a dedicated organization to take care of all

possible means of travel for employees. It is much less frequent in small and medium businesses.

Internal audit of mobility

Car pooling

Interest for mobility services

% which are interested in these mobility services

Already implemented

Considered

28


3%

2%

2%

4%

3%

3%

8%

3%

10%

11%

17%

21%

14%

11%

12%

8%

• In Switzerland like in other European countries, internal audit of mobility and car sharing

only concern the largest companies.

29

Telematics &

mobile applications

Use of Telematics

30


2% 7% 12%20%

1

2

3

4

5

Telematics enables data transmission to monitor fuel consumption,

driver behaviour, vehicle location... from vehicles on the move.

• Telematics are mainly used by very large companies but Swiss companies tend to use

them less than their European counterparts.

Use of Telematics

31


• The use of telematics has not increased since 2012.

1% 2%18%

12%

1

2

3

4

5

2012 2015 2012 2015

Purposes for using Telematics

Primary purpose for using Telematics

32

Base: companies using Telematics

Europe

Switzerland

11%

54%

9%

0%

0%

25%

43%

17%

7%

10%

14%

8%

As a vehicle locator/tracker

Reduce fuel consumption

Improve safety of your drivers

Monitor driving behaviours

Monitor unauthorised use

Monitor technical car data to reduce maintenance costs

51%

13%

0%

1%

8%

19%

37%

17%

10%

13%

10%

9%

Very small base

Not enough base

• In Switzerland, telematics are mainly used as a vehicle locator/tracker, in order to monitor

technical car data to reduce maintenance costs and to reduce fuel consumption.

Purposes for using Telematics

Primary and secondary purposes for using Telematics

33

Base: companies using Telematics

Europe

Switzerland

20%

54%

9%

0%

11%

59%

63%

30%

22%

26%

27%

17%

As a vehicle locator/tracker

Reduce fuel consumption

Improve safety of your drivers

Monitor driving behaviours

Monitor unauthorised use

Monitor technical car data to reduce maintenance costs

54%

52%

19%

19%

10%

21%

55%

34%

24%

33%

20%

18%

Very small base

Not enough base

• In Switzerland, telematics are mainly used as a vehicle locator/tracker and in order to

reduce fuel consumption.

Mobile apps to support fleet

management

34


% which consider mobile apps to support fleet management as useful

35%28%

42% 41%

1

2

3

4

5

• Mobile apps to support fleet management are considered as useful.

Apps made for drivers

considered as useful

35


Europe

Switzerland

17%

23%

21%

14%

18%

16%

The company car policy

Services locator App

Services booking App

22%

20%

24%

23%

23%

23%

• Apps made for drives arouse some interest whatever the business size.

Apps made for fleet managers

considered as useful

36


Europe

Switzerland

18%

23%

15%

15%

15%

13%

Drivers behaviour report App

Remote access to car data App

Consolidated dash board App

24%

26%

14%

24%

24%

20%

• Very large companies show a stronger interest for apps made for fleet managers.

37

Environment

38


6%9%

3%3%

1%1%

2%1%

2%3%

2%2%

35%17%

25%11%

16%7%

5%3%

5%3%

14%7%

9%3%

At least one technology

Hybrid

Plug-in Hybrid

CNG (Compressed Natural Gas)

LPG (Liquefied Petroleum Gas)

Electric Vehicle

Fuel Cell Electric / Hydrogen

20%26%

13%16%

6%8%

7%4%

4%

9%10%

1%

43%26%

30%15%

19%11%

6%3%

4%4%

21%13%

6%5%

Considered in

the next 3 years

Already in place

Switzerland Europe

New energies already in place in

the fleet

• Hybrid (plug-in or not) is the new energy most frequently already in place and still arouses

the interest of unequipped companies.

• Electric vehicles have not become that common but large companies show interest for it.

2015 FLEET BAROMETER...2015 FLEET BAROMETER Switzerland Perimeter of the study Europe & BRT 2 •...

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