OMMA SocialHow to Get the Most Out

of Your Social Media Strategy

May 15, 2012

@compasslabs

How is Social Advertising Different?

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Reach + Interactivity

Advanced Targeting

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Reach the Right Audience During Their Decision Making Process

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Customer Intelligence

» Identify your best customers

» Measure brand affinity

» Learn what’s top-of-mind with customers

» Pinpoint audiences ripe for engagement or conversion

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Checklist for Success

Be Relevant & Specific

Be Authentic

Focus on Connecting Not Clicks

Amplify

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Success Story

Manhattan Marketing Ensemble

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Privately held full service advertising, marketing & branding agency. For 22 years MME has helped clients exceed their goals via integrated marketing, traditional and online campaigns.

Febreze Carpet Care Cleans Up on Facebook

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Objective: Launch a Facebook campaign to increase awareness, trial and purchase of all Febreze Carpet Care products

Strategy: Leverage Compass Labs IQ (CLIQ) platform to target audiences based on actions and behaviors

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Maximize Dance Video Contest Registrations

Maximize Dance Video Submissions

Fan Acquisition

Superior Results Delivered

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» Average Like Rate far exceeded the industry average at 105%

• 374% increase in “likes” and post comments on the Febreze fan page

» Strong Average CTR at .18% vs. industry average of .07%

» 298% overall increase in the number of Febreze Carpet Care fans

Actionable Insights

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CLIQ’s Unique Solution: Social intelligence insights algorithm

» Majority of social chatter from Females who also talk about babies

» Interests of potential fans – Organic Food, Fitness, Daily Deals

» Favorite TV shows – Passion for food related reality TV shows (Iron Chef, Anthony Bourdain, The Next Food Network Star)

» Favorite Websites – Yelp, Groupon, Fox News, Huffington Post

Questions?

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THANK YOU

Sumant YerramillyGM, CLIQ PlatformCompass Labssumant@compasslabs.com

Crystal ZhengDigital Media SupervisorMMEczheng@mme.net

@compasslabs