Post on 21-Jul-2015
SWOT
tychen@mail.ndhu.edu.tw
-21
PP.54
.--1.(tacitness)2.(complexity)3.(uncertainty)
4.(interdependence)(Teece, 1992; Scott, 1992)
(, 1960) (Zeithaml & Bitner, 2000)
1.(intangible) 2.(heterogeneous)3.(perishable)4.(not-separated)5.(participated) (Fitzsimmons, 1994)
,
1.
Ansoff (1988)
SWOT
SWOT
1
E
(80%)
E
--
SWOT
3
SWOT
3
SWOT
3
4
2.
SWOT
SWOT
SWOT
5
WTO
SWOT
5
SWOT
5
5
6
WTO
6
SWOT
7
WTO
SWOT
7
()
8
---
8
WTO
3.
--SWOT
10
RD
11
12
13
--- ---
---
1..2.---.3.---4.---5.------.
6.---..
.
..
--- Merry Christmas1225Christmas = Christ + mas(s)
= + ()
(()) 210
()
121
.
153-6
/
()
X
316
Trust God He can make it