1.

2. 8-2 C h a p t e rC h a p t e r 88 3. 8-3 C h a p t e rC h a p t e r 88 () 4. 8-4 Chapter 8 5. 8-5 Chapter 8 8-1 6. 8-6 Chapter 8 7. 8-7 Chapter 8 (Crosby, 1979) (Churchill & Suprenant, 1982) 8. 8-8 Chapter 8 1/3 (PZB, 1988) 9. 8-9 Chapter 8 2/3 10. 8-10 Chapter 8 3/3 11. 8-11 Chapter 8 12. 8-12 Chapter 8 13. 8-13 Chapter 8 14. 8-14 Chapter 8 15. 8-15 Chapter 8 Standardization Strategy Customization Strategy 16. 8-16 Chapter 8 17. 8-17 Chapter 8 18. 8-18 Chapter 8 8-2 19. 8-19 Chapter 8 20. 8-20 Chapter 8 21. 8-21 Chapter 8 22. 8-22 Chapter 8 23. 8-23 Chapter 8 24. 8-24 Chapter 8 1 2 3 8-4 25. 8-25 Chapter 8 4 5 8-4 26. 8-26 Chapter 8 8-5 27. 8-27 Chapter 8 A B C D E F 8-6 28. 8-28 Chapter 8 29. 8-29 Chapter 8 30. 8-30 Chapter 8 31. 8-31 Chapter 8 32. 8-32 Chapter 8 1/3 33. 8-33 Chapter 8 2/3 ( ) 34. 8-34 Chapter 8 3/3 35. 8-35 Chapter 8 1/3 36. 8-36 Chapter 8 2/3 37. 8-37 Chapter 8 3/3 () ( ) () 38. 8-38 Chapter 8 39. 8-39 Chapter 8 40. 8-40 Chapter 8 41. 8-41 Chapter 8 1 () () (+) (PZB, 1988, 1995, C281) 42. 8-42 Chapter 8 1 43. 8-43 Chapter 8 2 ()(1) (2) () () () 44. 8-44 Chapter 8 2 45. 8-45 Chapter 8 3 1/2 () () () () 46. 8-46 Chapter 8 3 2/2 () () 47. 8-47 Chapter 8 3 48. 8-48 Chapter 8 4 () () 49. 8-49 Chapter 8 4 50. 8-50 Chapter 8 5 51. 8-51 Chapter 8 52. 8-52 Chapter 8