SWOT

tychen@mail.ndhu.edu.tw

-21

PP.54

.--1.(tacitness)2.(complexity)3.(uncertainty)

4.(interdependence)(Teece, 1992; Scott, 1992)

(, 1960) (Zeithaml & Bitner, 2000)

1.(intangible) 2.(heterogeneous)3.(perishable)4.(not-separated)5.(participated) (Fitzsimmons, 1994)

,

1.

Ansoff (1988)

SWOT

SWOT

1

E

(80%)

E

--

SWOT

3

SWOT

3

SWOT

3

4

2.

SWOT

SWOT

SWOT

5

WTO

SWOT

5

SWOT

5

5

6

WTO

6

SWOT

7

WTO

SWOT

7

()

8

---

8

WTO

3.

--SWOT

10

RD

11

12

13

--- ---

---

1..2.---.3.---4.---5.------.

6.---..

.

..

--- Merry Christmas1225Christmas = Christ + mas(s)

= + ()

(()) 210

()

121

.

153-6

/

()

X

316

Trust God He can make it

SWOT.--,1. 2. 3.--SWOT. --- Merry Christmas()