國際行銷管理 Chapter03
-
Upload
yu-nan-tai-dba-mba -
Category
Business
-
view
103 -
download
3
Transcript of 國際行銷管理 Chapter03
-
C h a p t e r C h a p t e r 33
-
3-2
3.1 3.2 3.3 3.4 3.5 3.6
-
3-3
VS
-
3-4
-
3-5
1
-
3-6
3.2
-
3-7
-
3-8
call you later!!
()
call you later!!(
)
-
3-9
VS
-
3-10
(M-Time)
-
3-11
(P-Time)
-
3-12
MTimeTTimeMTime()TTime()
MTime TTime
-
3-13
-
3-14
-
3-15
15=?
-
3-16
-
3-17
-
3-18
-
3-19
-
3-20
3.3 Hofstede
Gannon
-
3-21
HofstedePower DistanceUncertainty AvoidanceMasculinity/FemininityIndividualism/CollectivistConfucianist Dynamics
-
3-22
VS
-
3-23
-
3-24
-
3-25
-
3-26
-
3-27
Gannon
Metaphors
-
3-28
3.4
-
3-29
WesternConfucianOrthodoxIslamicBuddhistLatin AmericanAfricanJapanese
-
3-30
High-Context Cultures
Low-Context Cultures
-
3-31
-
3-32
3.5
-
3-33
-
3-34
-
3-35
-
3-36
SRCSRC
-
3-37
3.6
-
3-38
-
3-39
()()
-
3-40
1/4
()
-
3-41
2/4(affective)
(huristic)
-
3-42
3/4
-
3-43
4/4
-
3-44
-
3-45
-
3-46
1/2
-
3-47
2/2
-
3-48
=
(equitable)(ideal)(expected)
-
3-49
Hofstede Gannon 1/4 2/4 3/4 4/4 1/2 2/2