國際行銷管理 Chapter03

49
文化環境與決策模式 C h a p t e r C h a p t e r 3 3

Transcript of 國際行銷管理 Chapter03

  • C h a p t e r C h a p t e r 33

  • 3-2

    3.1 3.2 3.3 3.4 3.5 3.6

  • 3-3

    VS

  • 3-4

  • 3-5

    1

  • 3-6

    3.2

  • 3-7

  • 3-8

    call you later!!

    ()

    call you later!!(

    )

  • 3-9

    VS

  • 3-10

    (M-Time)

  • 3-11

    (P-Time)

  • 3-12

    MTimeTTimeMTime()TTime()

    MTime TTime

  • 3-13

  • 3-14

  • 3-15

    15=?

  • 3-16

  • 3-17

  • 3-18

  • 3-19

  • 3-20

    3.3 Hofstede

    Gannon

  • 3-21

    HofstedePower DistanceUncertainty AvoidanceMasculinity/FemininityIndividualism/CollectivistConfucianist Dynamics

  • 3-22

    VS

  • 3-23

  • 3-24

  • 3-25

  • 3-26

  • 3-27

    Gannon

    Metaphors

  • 3-28

    3.4

  • 3-29

    WesternConfucianOrthodoxIslamicBuddhistLatin AmericanAfricanJapanese

  • 3-30

    High-Context Cultures

    Low-Context Cultures

  • 3-31

  • 3-32

    3.5

  • 3-33

  • 3-34

  • 3-35

  • 3-36

    SRCSRC

  • 3-37

    3.6

  • 3-38

  • 3-39

    ()()

  • 3-40

    1/4

    ()

  • 3-41

    2/4(affective)

    (huristic)

  • 3-42

    3/4

  • 3-43

    4/4

  • 3-44

  • 3-45

  • 3-46

    1/2

  • 3-47

    2/2

  • 3-48

    =

    (equitable)(ideal)(expected)

  • 3-49

    Hofstede Gannon 1/4 2/4 3/4 4/4 1/2 2/2