אורי גורן

הכינוס השנתי למתאמות ואחיות המחקר בביה"ח ובקהילה

2014ספטמבר

מחקרים קליניים ומדיה חברתיים

44% OF PEOPLE FIND OUT ABOUT STUDIES THROUGH MEDIA.

ONLY 14% GAIN THE INFORMATION FROM THEIR

PHYSICIANS.(Harris Interactive(

SOCIAL MEDIA ARE BEING USED

FOR PATIENT RECRUITMENT ON AN ESTIMATED 11% OF ALL

TRIALS

Industry Usage of Social and Digital Media Communities in Clinical Research. A Tufts Center for the Study of Drug Development White Paper J U N E 2 0 1 4

Industry Usage of Social and Digital Media Communities in Clinical Research. A Tufts Center for the Study of Drug Development White Paper J U N E 2 0 1 4

“research sponsors and CROs have neither established specific company policies nor formalized coordinated

processes. Instead, most organizations are using social and digital media

communities on select programs in an experimental fashion”

Industry Usage of Social and Digital Media Communities in Clinical Research. A Tufts Center for the Study of Drug Development White Paper J U N E 2 0 1 4

https://www.acurian.com/assets/files/in_the_news/Connor_article.pdf

Cure Together

Twitter as an Epidemiology tool

The 4th Dimension

Digital Innovation in Healthcare Working Group

תודה!