Branding, packaging, and_labeling!
1. Brand Intro
Chapter 11 Evans Berman
Marketing obj. 3.02 -ppt_part_c
Branding
3.02 – Forms of Branding. Forms of Branding A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products.
Elements and Strategies. What is branding? Name, term, design, or symbol that identifies a business or organization.
Branding, Packaging, and Labeling Chapter 31. Sec. 31.1 – Branding Elements & Strategies The nature, scope, and importance of branding in product planning.
Section 5.1 Traits of Private Enterprise Chapter 5 the free enterprise system Section 5.2 Business Opportunities.
3.11 Position the company to acquire a desired business image. 3.00 Understand product/service management, emotional intelligence, financial analysis,
Chapter 30 and 31. Overseeing the ______ and _____________ of new products Benefits to us? New and improved products on the market More choices to.
A group of closely related products manufactured and/or sold by a business.
