Marketing obj. 3.02 -ppt_part_c
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Transcript of Marketing obj. 3.02 -ppt_part_c
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3.02 – Forms of Branding
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Forms of Branding
A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services
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Forms of BrandingA corporate brand represents
the entire company or organization
For example, Coca-Cola, Ford, McDonalds, Kraft or Microsoft
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Forms of Branding
A product brand represents a specific product of a company or organization
For example, Diet Vanilla Coke, Big Mac, or Windows XP
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Forms of Branding
A private distributor brand, also called a store brand
For example, Radio Shack brand of batteries, Lowe’s brand of macaroni and cheese
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Trade character:
Personified symbol that represents the brand name
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ACTIVITY
Create a Vocabulary Flip Book
On the front define the word
On the back illustrate the word with a drawing
1. Competitive Advantage
2. Positioning
3. Market position
4. Brand
5. Brand name
6. Brand symbol
7. Trade character
8. Brand recognition
9. Brand preference
10. Brand insistence
11. Product brand
12. Generic brand
13. National brand
14. Private/distributor brand
15. Brand strategies
16. Family branding
17. Individual branding
18. Brand extensions
19. Brand licensing
20. Co-branding