Science or Creativity- Which is Qualitative Research’s Best Friend - Pepsico
The role of imagery in gaining greater insight - BDRC & Asia Research
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
Leveraging mobile media to replace traditional data collection methods - AMRB
Zen and the art of Qualitative Research - DD Research
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly Clark
Mobilizing Urban Parents Around the World - Dorel & InSites Consulting
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Kadence & Microsoft
The evolution of Qual research - Kellogg
Enter the dragon - The changing face of Qualitative work in China - IFF
