Enter the dragon - The changing face of Qualitative work in China - IFF
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Transcript of Enter the dragon - The changing face of Qualitative work in China - IFF
Ramada Hotel Singapore October 1 & 2, 2014
#QUAL360
Organized by
#QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014
Platinum Sponsor Silver Sponsors
Association & Education Partners
Media Partners
Enter the Dragon – The changing face of
Qualitative work in China Karen Stanton
Travel
Lines
Beauty
The boss
Senior lifestyles
Restaurant ambience
Anger
Opinions
Children
Lessons learnt in China
Rising Middle Class
Have LV Bags, will travel
OUT with the basics!
2013 3% growth
IN with the sophisticated!
China USA Italy France Germany UK Russia Argentin
a Spain Japan
Series1 4,268,30 3,046,40 2,461,80 2,454,70 2,096,60 1,375,30 1,237,90 1,024,10 976,300, 912,900,
0.00
500,000,000.00
1,000,000,000.00
1,500,000,000.00
2,000,000,000.00
2,500,000,000.00
3,000,000,000.00
3,500,000,000.00
4,000,000,000.00
4,500,000,000.00
Source: Euromonitor Top 10 Countries by wine consumption in 2013
Lite
rs o
f w
ine
Total Wine Consumption (Top 10)
Plenty of Room for Growth! (20%)
Source: Euromonitor Top 10 Countries by wine consumption in 2013
Lite
rs o
f w
ine
0
5
10
15
20
25
30
35
40
45
Per Capita Wine Consumption (Top 10)
Globetrotting Generation Number of departures
Emerging Asia’s new consumers
0
30
60
90
120
150
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
20
14
nu
mb
er
of
ho
use
ho
lds
(m)
Households earning >US$15,000 per year
China India US
Source: Economist Intelligence Unit
Luxury Experiences
Luxury Pet Grave, 10㎡ = 36800RMB
Just because it’s green, doesn’t mean it’s healthy
What is health?
Reduction
Natural
Boost
Safety
Local or Imported?
iDifferent
Pyjamas are for daywear
No tour groups!
The road less travelled
Generation ME
Shengnv (‘leftover women’)
Foreign Influence
Connected Consumption
Will you be my friend?
Connected - Shopping
591 Million
Internet Users2
USD 5.75 Billion on one day!1
1:The total value of online sales recorded on Taobao and T-mall on November 11th 2013. Source: Global Times 2: Source: Thenextweb.com
Group Purchase
Weixin (wechat) Over 800 million users
copyright, copy right or copy write?
…are you for real?
Tradition 2.0
Everything old is new again
Nostalgia & Tradition
Vive Cosmetics – founded in 1898, new retro packaging inspired by 1930s Shanghai.
Resounding Success!
USD 3,841,000,000
in sales =
25% of the 10% juice market
Source: Euromonitor 2012 China beverage market data
Silver Spenders
Who really wears the pants?
China in 2030
360 Million
361 Million
Per Capita Spending Power - Seniors
2006: USD 1,620 2020: USD 4,100
Movers and Shakers
Enter the Dragon – The changing face of
Qualitative work in China Karen Stanton
#QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014
Platinum Sponsor Silver Sponsors
Association & Education Partners
Media Partners
Ramada Hotel Singapore October 1 & 2, 2014
#QUAL360
Organized by
