Food and Beverage Management Chapter 7 – Standard Product Costs and Pricing Strategies.
Pricing Strategies. Some pricing strategies that we will explore: 1.Price discrimination – 1 st, 2 nd, & 3 rd degree 2.Two-part Tariff pricing 3.Bundling.
Hogeschool van Amsterdam Interactieve Media An introduction to pricing Hoorcollege marketing blok 2 week 5.
Pricing Strategy and Management Professor Chip Besio Marketing 3340.
Copyright 2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: A Practical Approach 5/e by Peter Rix Slides prepared by: Joe Rosagrata 10–1 Chapter 10.
Project Management Lecture Budgeting and Cost Control.
The Energy Drink Industry Kurt Ondash, Hugh Stewart, Andrew Brown, Mike DiChiara.
Pricing Products: Pricing Strategies 11 Principles of Marketing.
© 2002 Pearson Education Canada Inc. 9-1 MGT330F – October 29, 2003 Review of upcoming ‘deliverables’ Marketing in the News Group Presentations: “Landmark.
Chapter 19 Pricing Strategies. 19-2 Chapter Objectives 1.Compare the alternative pricing strategies and explain when each strategy is most appropriate.
Chapter Twelve Pricing Strategies. Chapter Objectives Define pricing and examine the external and internal influences on pricing decisions Define pricing.
Pricing the Product. 2 Chapter Objectives Explain the importance of pricing and how prices can take both monetary and nonmonetary forms Understand the.