Retailing Strategy & Retailing Mix Final
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2011.2.15 marketing
Week 13: Retailing: Chapter 18
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©2002 South-Western Chapter 13 Version 6e1 chapter Retailing 13 Prepared by Deborah Baker Texas Christian University.
Chapter 12 Copyright ©2013 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 15 Retailing 2012-2013 © Karin Smeds/Gorilla Creative.
Chapter 17 Retailing And Direct Marketing 17 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Understand purpose and function.
