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S-D Logic The Service-Dominant Logic of Marketing Presented By:Presented To: Robert F. LuschMMA Annual Conference Professor of MarketingChicago, Illinois.
S-D Logic Thinking Small and Long Robert F. Lusch Lisle & Roslyn Payne Professor of Marketing University of Arizona Ohio State University May 19, 2006.
S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen.
S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L.
S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L.
S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to Relationship Marketing Summit December 13, 2007 Robert.
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