Social media marketing solution for track n-trail cafe - QPI Square

Social Media Proposal for

Our integrated solution gives you the power of the 3 major social media engines and 1RealLife technology – Integrating offline and online.“ ” PicturesEvents Contests News

Attracting Fans

We build innovative domain specific Facebook apps, which will increase you

reach 120x for every user“ ”

Employees, CustomersPartners, Well Wishers andUsers who share genuine

interest

Target Passive UsersNeeds a reason to connect

Target Inactive UsersSpread Awareness

This group will join on casual invitations

Incentivize approach. Makes them join.

Connect to the larger user base

using Facebook

Apps.

Recommended Apps

CyclingQuiz

Daily dose of cycling quiz to keep users engaged with thoughtful and fun filled information.

Growth strategy.1.Attract users with frequent

goodies as prizes2. Entice contestant’s friend

circle to join via posts on contestant’s wall.

Recommended Apps

Mr. & MsCyclist ContestRun vote contests on the following themes1. Stylish biker2. Cool Stunts3. Creative bike

Growth strategy.4. Winners will be picked with

the most votes5. Convert every new vote to

a new Fan

Engagement & Buzzzz…

EngagementStrategy

1. Discussions• Did you know - News about

cycling from around the world• Discussion on Cycling routes • Interview a cyclist every month.

2. Votes• Vote for ideas for new bike• Vote for ideas of new cycling

location (best routes)

3. Events• Events - at the café• Events of races around the globe

4. Pictures• Pictures of events• Promote New cycles• Old cycles – classics• Winners

Convert actions into social media feeds.

Track & Trail on

Get word of mouth going on yourCustomer walls

Reach Networks of your customersWho you couldn’t have tapped otherwise

Imagine automated wall posts from users as they visit your premises

Track & Trail on

NancyHaving my coffee at Track&Trail - Koramangala

30 minutes ago – Like - Comment

JackEnjoy your coffee!


JessyYou didn’t Call me


SarahWhere is this place? I wanna go too!!!


2 Build conversations….

3 Promote awareness

4 Generate more business

1 An instant wall post to the customers wall

Promotenew bikes on every test riders wall

Promotenew bikes on every test rider’s wall

Track & Trail on

MathewTesting the new BMX


JackCan you even cycle? Never seen you without a car


JessyGood move. I have been doing it for 2 months..Feeling very proud of myself


SarahHow is it? And what does it cost?


2 Build conversations….

3 Promote awareness 4 Generate more business

1 An instant wall post to the customers wall

”On Registration

I am participating in the upcoming Track & Trail cycle race 2012 at

Bangalore

On CompletionFinished 6th in the Track & Trail cycle race. Thanks for all

the support

LIVE FEEDSFor events on contestant’s wall

Track & Trail on

Connect 1RealLife to your loyalty program and get social posting for

CheckIns Shopping Contests Feedback / Reviews

AnyIdea you can

imagine

Track & Trail on

Thank you

Social media marketing solution for track n-trail cafe - QPI Square

Social Media

Transcript of Social media marketing solution for track n-trail cafe - QPI Square