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New Opportunities in Digital. How and why we are at a crossroads. And what this means to marketing.

Presentation that I gave to the UK Carlsberg Marketing Team. Shares three thoughts on how the brand landscape is changing and what opportunities this presents for brands.

An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities…

The
New
Brand
Landscape
 Helge
Tennø
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Screenplay


1.When the Earth moves Staying alive in a new brand landscape 2. Back to the Seventies... • 1973: OPEC quadruples oil prices • 1974: Miners‟ strike, power cuts, three…

The gamblers are looking for an exciting place to play a vast selection of game Brand New casino gives you chance to enjoy the journey without any discomfort

1. WHAT is ACTUALLY NEW in BULGARIA as BRANDED AREA? BEFORE/NOW Dimitar Trendafilov PhD Candidate – New Bulgarian University, Sofia International workshop: Brands, Dreams,…

Radial Brand Mapping Radial Landscape Mapping An Innovation in brand perceptual mapping & brand positioning The Destination The Dilemma Perceptual or correspondence mapping…

Version 10 BRAND GUIDELINES NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS National Association of Landscape Professionals Brand Identity Guidelines January 2015 HOW TO…

1. + BRANDING HOW TO CREATE A SEAMLESS DYNAMIC RECOGNIZABLE CONSISTENT IDENTITY ACROSS THE SOCIAL MEDIA LANDSCAPE A PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES…

___________________________________________________________________ Brand Aesthetics: A New Brand Management Approach _______________________________________________________________________…

Brand New Information 37 Brand New Information What modern literature has to say about code review what studies do and don’t agree on An Amazon search for books on “code…

1. Real Story Group 2013 Brand &Digital Asset Management Marketplace Large-Scale Enterprise DAM Mid-Scale Enterprise & Niche & Regional Players Workgroup DAMCopyright…

00 1 2 3 4 5 6 7 8 double 9 10 11 12 13 DPT 0764.pdf 02 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 DPT 0765.pdf 03 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 DPT…

New Social Landscape Photographers Reinvented the Documentary Tradition Documented the âSocial Landscapeâ of America Rejected sentimentality Similar to street Photographers,…

1. Waterfall on Road from Taupo to Napier 2. Cannibal Bay, South Island 3. Birdwood Road Massey Massey Henderson, Waitakere City, Auckland 4. Lake Mapourikane 5. Arthur River…

The New Litigation Landscape: International Commercial Courts and Procedural Innovations Sir William Blair This contribution was originally published in the International…

Proposing new measurement metrics for brands in the digital age Published in the Financial Express

Luxury Retail’s Evolving Landscape • Cognizant 20-20 Insights Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates…

The City of Norfolkâs Brand New Brand September 21, 2015 As presented by the Southeastern Institute of Research, Inc. Presentation Overview 1. Unveil the City of Norfolkâs…