5 Craigslist Marketing Strategies for Real Estate Investors - Generate More Cash Buyer Leads Than...
Transcript of 5 Craigslist Marketing Strategies for Real Estate Investors - Generate More Cash Buyer Leads Than...
“What would you do if you found yourself with more cash buyer leads than you knew what to do with?
… I hope your answer would be that you’ll do more real estate deals!”
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
For turn key real estate investors, wholesalers, and even house flippers…
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
… Cash Buyer Leads Are where Your Money Is
Whenever you need more money, go to your buyers list to curate demand!
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Like the screenshot above from an actual InvestorCarrot members account for just 1 of his websites in a market on the East coast…
He has well over 1,000 cash buyers (1,015 of which took the next step and further
qualified themselves with our “Step 2” lead qualification process built into all Carrot
sites. Those are solid buyer leads.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
If you’re a real estate investor - Craigslist should be one of the sites you
bookmark and visit daily to help you grow your business.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
How do you master Craigslist to make it a key part of your buyer-lead-building
strategy?
And, how do you stand out from the crowd and attract more buyer leads?
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Craigslist Marketing Buyer Leads Strategy #1
Put On Your Buyer Brain
Identify Your Buyer Here are 3 simple but powerful tips to help get in the brain of your cash buyers
with your Craigslist ads.
● Your out-of-state investing buyers want to know the cash flow numbers● Your flipping buyers want an assessment of how much work is required to
flip the property● Your rent-to-own tenant-buyers want to know that you’ll work with them
on their unique financing situation
Figure out why your buyers are looking in the first place… then build that information into your ads.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Create a title that speaks to your buyer’s key reason for buying.
“Turnkey property cash flowing $500/month”
“Easy-to-fix property 50% below market, requires only $10K for a fast flip”
“Bad credit? No problem with this beautiful rent-to-own home”
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Craigslist Marketing Buyer Strategy #2Create a Compelling Post Title That Speaks to Your
Buyer’s “Why”
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Which Craigslist Real Estate Ads Stand Out to You?
● Notice how small changes in your ad title can make it stand out from the other ads
● Use symbols and numbers● Even just making your ad title a different length than the other ads on the
page can improve the results of your ads
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Making your Craigslist ads stand out...
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Craigslist Buyer Leads Strategy #3Attach the Best Pictures for Your Prospects Goal
Pictures are a challenging part of the real estate investor’s Craigslist marketing strategy. The burning question is: Do pictures help?
Here’s our assessment:
● If your buyer is a homeowner/retail buyer (that is: if they will be living in the property themselves) then pictures will help.
● If your buyer is an investor (i.e. a flipper or they want to own rental property) then pictures probably won’t help as much as the numbers. (They might help but not to the same degree as someone who will live in the property).
● Retail Buyers want to see very pretty and polished pictures
● Turnkey Investors want to see pictures that show the house is nice, is well kept
● Cash Buyers / Flippers often want to see a house that is in rough shape
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
The Quality of the Picture Should Vary Based on the Type of Buyer You’re Looking For
Price your property right… Sometimes playing the “$1” pricing game or showing no price at all can backfire and prevent your property from showing up to the right buyers. Price your property right.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Craigslist Buyer Leads Strategy #4Deploy a Pricing Strategy That Makes Sense
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
4 Possible Price Options
People can sort with high prices first or low prices first, potential buyers will rarely search for high prices first (because serious buyers usually want to pay less).
● If they search by price at all, your no-price listing may not show up at all● If a price is too low ($1.00) you might show up at the top of the list when sorted
by low price first ● The best rule of thumb is to always price the property for your best price
upfront
Studies have shown that starting high then lowering over time actually leads to a
13% decrease in the sales price of the house.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Sorting...
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Craigslist Buyer Leads Strategy #5Include a Call to Action
Create a clear call to action that entices them and reminds them of the urgency of the offer
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Craigslist is a powerful source of leads no matter what you use it for. If you want buyers, follow these 5 simple strategies to take your buyer lead
building to the next level!
Start Getting More Craigslist Buyer Leads Right Now
We dive into these tips plus more in big time detail in our 3 Lead Per Day Training(exclusive to InvestorCarrot members currently).
If you’re not yet a member, check out our pricing and plans and come aboard!
Take these simple but powerful YouTube video optimization tip into action and
watch your videos climb the rankings!
Higher ROI Marketing For Real Estate Investors www.oncarrot.com