Gil Zeimer: Gil Zeimer: Zeimer’s Advertising ShoppeZeimer’s Advertising Shoppe
• Copywriting
• Editing
• Marketing
• Project Management
Gil Zeimer :: BackgroundGil Zeimer :: Background
San Francisco Native
S.F.S.U. – Communications/Advertising
1976: Became an advertising copywriter
2005: Joined BNI Embarcadero
2008: Began as a BNI Ambassador/ Became a Certified Green Business
2008: 122 BNI Referrals = 60% of My Income
A Few Family PhotosA Few Family Photos
Sara GilSara Gil Ellen Ellen
A Few Zeimer Family PhotosA Few Zeimer Family Photos
PandaPanda Riley Riley
Where I’ve Worked: Ad AgenciesWhere I’ve Worked: Ad Agencies
BBDO Ketchum (Now Chiat/Day) Two Dallas Agencies Grey Advertising Cohn & Wells Direct Marketing (Now EuroRSCG) Zeimer’s Advertising Shoppe since 1995
Financial Clients I’ve Written ForFinancial Clients I’ve Written For
Technology Clients I’ve Written ForTechnology Clients I’ve Written For
Other Clients I’ve Written ForOther Clients I’ve Written For
What I Write: 2008 PercentagesWhat I Write: 2008 Percentages
PRINT: 50% OF MY VOLUME ANNUALLY – Direct Response Projects (Letter Packs, Postcards, Self-Mailers, 3-D Mailings) – Ads – Brochures
DIGITAL: 40% OF MY VOLUME ANNUALLY – Websites – E-Newsletters – Blog Articles – Digital Banners
AUDIO: 10% OF MY VOLUME ANNUALLY – Radio Scripts – Voice Tracks for PPTs
What I Write & What It CostsWhat I Write & What It Costs
I usually work on I usually work on a project fee based a project fee based
on a rate of $100/hour.on a rate of $100/hour.
Some examples…Some examples…
4th Tier BNI Referral: 4th Tier BNI Referral: Revise Margutta54.com WebsiteRevise Margutta54.com Website
Cost: 10 hours = $1,000Cost: 10 hours = $1,000
Cost:Cost:5 hours 5 hours = $500= $500
1st Tier BNI Referral: Write/Manage1st Tier BNI Referral: Write/Manage“Mental Floss” Newsletter for Dr. Hack“Mental Floss” Newsletter for Dr. Hack
3rd Tier BNI Referral: 3rd Tier BNI Referral: Wells Fargo HELOC MailingsWells Fargo HELOC Mailings
Cost:Cost:13 Hours13 Hoursfor 3 letters,for 3 letters,3 statement 3 statement inserts, 3 inserts, 3 home equity home equity checks & checks & 3 envelopes 3 envelopes = $1,300= $1,300
Non-BNI Referral: Non-BNI Referral: Revise Mirapoint.com 40-Pg. WebsiteRevise Mirapoint.com 40-Pg. Website
Cost: 65 hours = $6,500Cost: 65 hours = $6,500
1st Tier BNI Referral - Red Letter Day: 1st Tier BNI Referral - Red Letter Day:
Edit VNU 22-Page White PaperEdit VNU 22-Page White Paper
Cost: Cost: 7.5 hours 7.5 hours = $750= $750
1st Tier BNI Referral - Likoma: 1st Tier BNI Referral - Likoma: My “Healthcare Copywriting” PageMy “Healthcare Copywriting” Page
Cost: Cost: 4 hours 4 hours = $400= $400
Ranked Ranked #1 on #1 on GoogleGooglefor key for key words:words:Priceless Priceless
Referral Triggers Referral Triggers Best referrals: – Graphic designers – Art directors – Web designers – Ad agencies – Marketing and sales execs – Anyone who would like to communicate more clearly, strategically & successfully – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials
– Other certified green businesses
www.zeimer.com www.zeimer.com
Any questions?
See samples at zeimer.com
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