Gil Zeimer: Gil Zeimer: Zeimer’s Advertising ShoppeZeimer’s Advertising Shoppe

• Copywriting

• Editing

• Marketing

• Project Management

Gil Zeimer :: BackgroundGil Zeimer :: Background

San Francisco Native

S.F.S.U. – Communications/Advertising

1976: Became an advertising copywriter

2005: Joined BNI Embarcadero

2008: Began as a BNI Ambassador/ Became a Certified Green Business

2008: 122 BNI Referrals = 60% of My Income

A Few Family PhotosA Few Family Photos

Sara GilSara Gil Ellen Ellen

A Few Zeimer Family PhotosA Few Zeimer Family Photos

PandaPanda Riley Riley

Where I’ve Worked: Ad AgenciesWhere I’ve Worked: Ad Agencies

BBDO Ketchum (Now Chiat/Day) Two Dallas Agencies Grey Advertising Cohn & Wells Direct Marketing (Now EuroRSCG) Zeimer’s Advertising Shoppe since 1995

Financial Clients I’ve Written ForFinancial Clients I’ve Written For

Technology Clients I’ve Written ForTechnology Clients I’ve Written For

Other Clients I’ve Written ForOther Clients I’ve Written For

What I Write: 2008 PercentagesWhat I Write: 2008 Percentages

PRINT: 50% OF MY VOLUME ANNUALLY – Direct Response Projects (Letter Packs, Postcards, Self-Mailers, 3-D Mailings) – Ads – Brochures

DIGITAL: 40% OF MY VOLUME ANNUALLY – Websites – E-Newsletters – Blog Articles – Digital Banners

AUDIO: 10% OF MY VOLUME ANNUALLY – Radio Scripts – Voice Tracks for PPTs

What I Write & What It CostsWhat I Write & What It Costs

I usually work on I usually work on a project fee based a project fee based

on a rate of $100/hour.on a rate of $100/hour.

Some examples…Some examples…

4th Tier BNI Referral: 4th Tier BNI Referral: Revise Margutta54.com WebsiteRevise Margutta54.com Website

Cost: 10 hours = $1,000Cost: 10 hours = $1,000

Cost:Cost:5 hours 5 hours = $500= $500

1st Tier BNI Referral: Write/Manage1st Tier BNI Referral: Write/Manage“Mental Floss” Newsletter for Dr. Hack“Mental Floss” Newsletter for Dr. Hack

3rd Tier BNI Referral: 3rd Tier BNI Referral: Wells Fargo HELOC MailingsWells Fargo HELOC Mailings

Cost:Cost:13 Hours13 Hoursfor 3 letters,for 3 letters,3 statement 3 statement inserts, 3 inserts, 3 home equity home equity checks & checks & 3 envelopes 3 envelopes = $1,300= $1,300

Non-BNI Referral: Non-BNI Referral: Revise Mirapoint.com 40-Pg. WebsiteRevise Mirapoint.com 40-Pg. Website

Cost: 65 hours = $6,500Cost: 65 hours = $6,500

1st Tier BNI Referral - Red Letter Day: 1st Tier BNI Referral - Red Letter Day:

Edit VNU 22-Page White PaperEdit VNU 22-Page White Paper

Cost: Cost: 7.5 hours 7.5 hours = $750= $750

1st Tier BNI Referral - Likoma: 1st Tier BNI Referral - Likoma: My “Healthcare Copywriting” PageMy “Healthcare Copywriting” Page

Cost: Cost: 4 hours 4 hours = $400= $400

Ranked Ranked #1 on #1 on GoogleGooglefor key for key words:words:Priceless Priceless

Referral Triggers Referral Triggers Best referrals: – Graphic designers – Art directors – Web designers – Ad agencies – Marketing and sales execs – Anyone who would like to communicate more clearly, strategically & successfully – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials

– Other certified green businesses

www.zeimer.com www.zeimer.com

Any questions?

See samples at zeimer.com