women’sleadershipconference

FridaySeptember 17, 2010The Westin La PalomaTucson, Arizona

Conference Sponsors:

22nd annualywca tucson

women’sleadershipconference

conference agendaFriday, September 17, 2010The Westin La Paloma3800 East Sunrise Drive■ 7:30 - 8:30 a.m.

Registration and Continental Breakfast

■ 8:30 - 8:45 a.m. Welcome and Opening Remarks

■ 8:45 - 9:30 a.m. Morning Keynote Speaker: Kathleen Kennedy Townsend

Women—Taking Power Seriously■ 9:50 - 10:50 a.m.

Workshop Session One(Workshops A through F)

■ 10:50 - 11:10 a.m.Break

■ 11:10 a.m. - 12:10 p.m.Workshop Session Two(Workshops G through L)

■ 12:20 - 2:00 p.m. LuncheonLuncheon Keynote Speaker:Naomi Tutu

Building Gender Coalitions Across Racial Lines

■ 2:00 p.m. Closing

www.ywcatucson.org

22nd annualywca tucson

benefits

who should attend?

Womenwho want to:

■ broaden their leadership skills;■ network with corporate and

community leaders;■ enhance their performance

in their careers and personal lives;■ refocus, reenergize and rejuvenate

will benefit from attending the YWCA Women’s Leadership Conference. ■

ConferenceParticipants will...

■ learn leadership techniques that work;

■ enhance knowledge, skills and abilities for your future success;

■ become a stronger leader by becoming a more effective leader;

■ recognize and welcome the opportunities that change brings;

■ build confidence in your ability to negotiate for what’s important to you;

■ project confidence, strength and power;

■ understand how financial expenditures reflect personal values or the values of organizations;

■ realize a positive impact on your team that increases its effectiveness and success. ■

Conference participantswill earn a Certificate of Partici-

pation for 6 hours of SpecializedLeadership Education. ■

Special thanks to Fennemore Craig, PC, and Long Realty Cares Foundationfor your generous support.

conference sponsors

The University of Phoenix Southern Arizona Campusis proud of its long-standing relationship with the YWCA’s

Women’s Leadership Conference. The University is committedto women’s leadership and growth. With convenient class loca-tions as well as online learning, the University of Phoenix hashelped thousands of students achieve the higher education they need to achievehigher success. ■

Tucson Medical Center celebrates the women of our community.We believe that good health is not about denying yourself

but about treating yourself to great experiences. We know thatwomen honor health and wellness through the mind, body andspirit. In further support of women, TMC is a proud sponsor ofthe 2010 YWCA Women's Leadership Conference. Together, TMC and the YWCA willcontinue to improve the health and well-being of women in Southern Arizona. ■

a program of ywca tucson

partners

IBMvalues the wealth of perspectives a diverse culture brings to the workforceand applauds the ongoing, outstanding accomplishments of

women. No matter her chosen field of study or career path, all profession-al women help mold the success of our society. To demonstrate our beliefin, and support of women, we are proud to sponsor the 2010 YWCA Women’s LeadershipConference. This valuable conference will encourage women to achieve, learn, and grow. ■

A program of the Microbusiness Advancement Center

– in partnership with the YWCA

“Thank you for helping me to reinvent my life!Fabulous! Fabulous!”

~2009 Conference Participant

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keynote speakersMorning Address:Kathleen Kennedy TownsendWomen—Taking Power Seriously

K athleen Kennedy Townsendhas a long history of leadership

and accomplishment. As the first female lieutenant governor for the state of Maryland, she was in charge of a multi-million dollar budget and had responsibility for the oversight of major cabinet depart-

ments, including Economic Develop-ment and Transportation, State Police,Public Safety and Correction andJuvenile Justice. Drawing on theseexperiences, she will provide a first person view of the valuable traits andtechniques that can be exhibited in such a position. She urges her audience to seek out leadership roles,and to take the opportunity to directand lead others in a positive and meaningful way. ■

Luncheon Speaker: Naomi TutuBuilding Gender Coalitions Across Racial Lines

T he challenges of growing upblack and female in apartheid

South Africa have led Naomi Tutu to her present role as an activist for human rights. Her experiences have taught her how much we all lose when any of us is judged purely on physical attributes. Takingfrom her personal experiences in bothSouth Africa and the United States,Naomi will talk about the importance of,and the difficulties involved in buildingcoalitions for gender activism. As withall her work, the presentation looks atboth the micro-personal relationshipsand the broader macro-political activ-ism, and shows how essential it is topay attention to both in order to beeffective participants in our lives. ■

22nd annualywca tucson

workshop session one

www.ywcatucson.org

A. Building the Brand Called YouPresenter: Shawna Adams, General Manager, jobing.com — What do iconic brandslike Coca-Cola, Apple, and Mercedes-Benz all have in common? People are passion-ately devoted to their products. People have brands too! Building the Brand CalledYou helps job seekers and working professionals apply the basics of marketing to yourcareer, empowering you to create the professional life you want. Take charge of yourcareer by becoming the CEO of You, Inc. Everybody has a brand. What’s yours? ■

B. Career Change: Starting Over StrategicallyPresenter: Leslie Porter, Director, Human Resources Consulting and TalentManagement, The University of Arizona — Career change: how does it happen?Sometimes life throws you a curveball. An unexpected event or burnout at your jobcan cause you to make a career switch. With the economic downturn, a career switchcan seem like an extra hurdle for many, especially for those who face a lay-off orreduction in force. Reinventing your career can be the best thing you do for yourself.Learn about a 10-step plan to put you on the path toward career change success. ■

C. Communicate or Die: Answers to 4 Questions that May Help Save Your Personal and/or Professional Life!Presenter: Janet Elsea, Ph.D., Founder and President, Communications Skills —Learn latest evidence on how communication skills affect you (and others) physically.Answer for yourself 4 key questions: What do I LOOK like? SOUND like? SAY? Howwell do I LISTEN? Take away practical, cutting edge strategies for how to communi-cate more effectively. ■

D. Entrepreneurial LeadershipPresenters: Debbie Chandler, Executive Director, Microbusiness AdvancementCenter (MAC), and Cecilia Mata, Founder and Owner, Allsource GlobalManagement LLC — Do you have the personality to be an entrepreneur? We willdiscuss skills required for owning and running your business, provide an overview ofcommunity resources, and offer an opportunity to hear the experiences of one ofsouthern Arizona’s most successful small business owners! ■

E. Take the Lead: Protection Now. Income Later. Financial Strategies for WomenPresenter: Tiana Ronstadt, Founder and President, Power Women Investing — Areyou constantly changing your financial plan or find yourself stuck? Learn how to bethe necessary leader in your family, work place, and community. Through sound finan-cial strategies, be there to protect, provide, and create the tomorrow you choose. ■

F. Rewards and Challenges of LeadershipPanel: Debbie Rich, CEO, Girl Scouts-Sahuaro Council; Cheryl Horvath, DivisionChief, Northwest Fire; Carlotta Flores, Owner, El Charro Cafes — Panelists will dis-cuss their practices, challenges, and approaches to leadership. These outstandingleaders will explore how they handled the obstacles encountered in their careers, howthey have maintained balance in their professional and personal lives, what theywould have done differently, and what makes it all worthwhile. ■

workshop session two

a program of the ywca tucson

G. Leadership Lessons from a Fighter PilotPresenter: Captain Jennie Schoeck, Assistant Director of Operations and InstructorPilot in the 354th A-10 Fighter Squadron, Davis-Monthan AFB — Leading in anenvironment where you appear to be different from those you lead can be a challenge!You don’t have to alter who you are to be an effective leader. How can you emerge asan informal leader, even though you don’t have the title or rank? What qualities dowomen have that allow them to be effective leaders in traditionally male fields? ■H. Up Close and PersonalPresenter: Allison M. Vaillancourt, Ph.D., Vice President, Human Resources, TheUniversity of Arizona — We’d all like to believe that people make judgments aboutus based on what’s inside. The truth is that our outward appearance matters. The wayyou dress, enter a room, and the way you organize your work space offers clues aboutconfidence, competence and values. What messages are you sending? ■I. Business Relationship Intelligence Strategies: Taking the Reins in Tough Economic TimesPresenter: Dee Schiavelli, Founder and President, Results Marketing — Buildingstrong business relationships is more important than ever for today’s entrepreneurs,business owners and individuals. When business is threatened or you want to growyour business, it’s your relationships that will help you succeed. Learn how tostrengthen personal and business relationships and to build valuable networks. ■

J. Spheres of Social Media Influence: Where Social Media LeadersAre and Where You Need To Be To Harness New Media's PowerPresenters: Julie Ray, Owner, Julie Ray Creative, and Monica Surfaro Spigelman,Consultant, Tucson Cowgirl Communications — Social Media has permanentlyaltered the landscape of business and personal communications. Take a tour ofemerging Social Media patterns and identify the niches best suited to your needs.Take home resources and tips for the cutting-edge world of Social Media. ■

K. Winning at Work: Resolving Conflicts, Making Decisions, and Solving ProblemsPresenter: Diane Katz, President, The Working Circle Teambuilding, Inc.—At work we want to be problem solvers and not problem makers. How can you be per-ceived as a professional who is collaborative and creative? Learn to be more adept atresolving workplace conflicts and making decisions. Become a better decision-makerand a leader comfortable in all settings at work. ■

L. Seizing this Moment: Women Running for Public Office in 2012Presenters: Mary Hughes, Director and Founder, The 2012 Project, and DebbieWalsh, Director, Center for American Women and Politics — Women legislatorsintroduce more bills, attract more co-sponsors, and bring home more resources fortheir districts. On advocating for healthy families, supporting veterans, and improvingeducation, women often lead. Yet women make up 17% of Congress and 24% of statelegislators. The 2012 Project is a national, non-partisan campaign to inspire womenover 45 to run for office in 2012 and connect them to resources for success. ■