X-Men: Days of Future Past (2014)
Director: Bryan Singer
Produced & Distributed by: 20th Century Fox
Release Date: 23rd May, 2014
Budget: $225million est.
Worldwide Box-Office Gross: $748mil
US Home Video Sales: $48.9mil
Hugh Jackman as Logan / Wolverine
James McAvoy and Patrick Stewart as Charles Xavier / Professor X
Michael Fassbender and Ian McKellen as Erik Lehnsherr / Magneto
Jennifer Lawrence as Raven Darkhlme / Mystique:
Halle Berry as Ororo Munroe / Storm
Nicholas Hoult and Kelsey Grammer as Hank McCoy / Beast
Peter Dinklage as Bolivar Trask
Anna Paquin as Marie / Rogue
Ellen Page as Kitty Pryde / Shadowcat
Evan Peters as Pietro Maximoff / Quicksilver James Marsden and Famke Janssen will also reprise their roles as Cyclops and Jean Grey in cameo appearances.
What is significant about the casting for this film?
How could it be used to market the film and attract a wider audience?
Propaganda Teaser Posters
Character Posters
How have these been designed to appeal to particular audiences?
Official Website
Comic-Con 2013
Why is this an effective marketing tool?
Cast Interviews
The 'X-Perience' Tour
What would the impact of marketing strategies like this?
Trask Industries Website
Mutant Conspiracy Theory Website
Mid-Credit Scene
End-Credit Scene
Different studios - Same Target Audience
Facebook Page
X-Men YouTube Page
More Synergy!!!
AND... Marketing through Technological Convergence with Blippar App
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