X-Men Days of Future Past

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X-Men: Days of Future Past (2014) Director: Bryan Singer Produced & Distributed by: 20th Century Fox Release Date: 23rd May, 2014 Budget: $225million est. Worldwide Box-Office Gross: $748mil US Home Video Sales: $48.9mil

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X-Men DOFP

Transcript of X-Men Days of Future Past

  • X-Men: Days of Future Past (2014)

    Director: Bryan Singer

    Produced & Distributed by: 20th Century Fox

    Release Date: 23rd May, 2014

    Budget: $225million est.

    Worldwide Box-Office Gross: $748mil

    US Home Video Sales: $48.9mil

  • Hugh Jackman as Logan / Wolverine

    James McAvoy and Patrick Stewart as Charles Xavier / Professor X

    Michael Fassbender and Ian McKellen as Erik Lehnsherr / Magneto

    Jennifer Lawrence as Raven Darkhlme / Mystique:

    Halle Berry as Ororo Munroe / Storm

    Nicholas Hoult and Kelsey Grammer as Hank McCoy / Beast

    Peter Dinklage as Bolivar Trask

    Anna Paquin as Marie / Rogue

    Ellen Page as Kitty Pryde / Shadowcat

    Evan Peters as Pietro Maximoff / Quicksilver James Marsden and Famke Janssen will also reprise their roles as Cyclops and Jean Grey in cameo appearances.

    What is significant about the casting for this film?

    How could it be used to market the film and attract a wider audience?

  • Propaganda Teaser Posters

  • Character Posters

    How have these been designed to appeal to particular audiences?

  • Official Website

  • Comic-Con 2013

    Why is this an effective marketing tool?

  • Cast Interviews

  • The 'X-Perience' Tour

    What would the impact of marketing strategies like this?

  • Trask Industries Website

  • Mutant Conspiracy Theory Website

  • Mid-Credit Scene

  • End-Credit Scene

    Different studios - Same Target Audience

  • Facebook Page

  • X-Men YouTube Page

  • More Synergy!!!

    AND... Marketing through Technological Convergence with Blippar App