Why the hell…
People don’t buy what you do.They buy why you do it!
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
IMPULSE FIRSTMOMENT OF TRUTH
SECONDMOMENT OF TRUTH
FIRST MEETING RELATIONSHIP
ZERO MOMENT OF TRUTHBefore the meeting
If you are not visible at the Zero Moment of Truth you might not have that meeting.
Influences & inspires others
Delivers unique and relevant content
Creates your own competitive advantage…
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