Corporate Fundraising

Noam Kostucki

Why do companies want to give you money?

UK top 10 Corporate Donors

Barclays plc £38,900,000

Lloyds TBS Group plc £37,000,000

HBOS plc £18,600,000

HSBC Holding plc £18,400,000

Marks and Spencer Group plc £15,000,000

Northern Rock plc £14,300,000

Ecclesiastical Insurance Group plc £14,100,000

Shell £13,000,000

Fidelity Investment Management Limited £11,800,000

HESCO Bastion Limited £11,500,000

Total £192,000,000

UK top 10 Trusts

The Wellcome Trust £50,000,000

Charity Projects (Comic Relief) £28,000,000

Telethon Trusts £24,000,000

The Royal Society £18,000,000

The Tudor Trust £12,800,000

The Wolfson Foundation £10,300,000

The Leverhulme Trust £8,200,000

Henry Smith’s Kensington Estate Charity £7,000,000

The Joseph Rowntree Foundation £5,200,000

The Rank Foundation £5,100,000

Top 10 UK Trust total for 2007/08 £724,500,000 !!

Great...!?

A world of opportunities

‘Send a Singer’ hits its target:

£1,000,000

Results• £1,006,000 raised • Average donation was £10,371 (46% growth)• £12.12 was raised for every £1 spent• 47,139 absolute unique visitors to the site• Opportunities to see = 13,356,486 (255% growth)

Overview

• £1,006,000 raised • 25% increase on 2006 total.• 97 companies participated.• 70% of 2006 participants took part in 2007.• 20% of 2007 participants were new, accounting for £108,000 of income from new business.• Average donation was £10,371 (46% increase).

ROI• £12.12 was raised for every £1 spent

Micro-site and digital• 47,139 absolute unique visitors to the site.• The site was viewed in 117 different countries.• Video MPU achieved a click through rate of 0.56% after serving 116,283 impressions.

PR• Opportunities to see = 13,356,486 (255% increase). • Advertising value equivalent = £32,639 (920% increase).

Understand their needs

Listen to their challenges!

• Individual giving

• Employee fundraising

• Charity of the year

• Pro bono work

• Board of trustees

• Expertise

• In-kind donations

• Network of contacts

• Major donors

• Trading partners

Their language

5,000 people

www.linkedin.com/in/noamkos

Step 1:

How do they feel?

How do they feel?

45,000,000 Professionals

60 accredited Chambers

Untapped potential…

Become the leading experts