Why Companies Want To Give Money
26
Corporate Fundraising Noam Kostucki
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This is the powerpoint that supported the - Why Companies want to Give you Money - training organized by the Directory of Social Change at the Charity Fair 2010 (http://www.charityfair.org.uk/) ------------ We start by looking at the reality of corporate giving, and understand that it is not in a company\'s best interest to make a donation to charity. This is why we look at the case study of the Crisis charity, that teaches us how to benefit companies so that it becomes in their interest to support our charity.
Transcript of Why Companies Want To Give Money
Corporate Fundraising
Noam Kostucki
Why do companies want to give you money?
UK top 10 Corporate Donors
Barclays plc £38,900,000
Lloyds TBS Group plc £37,000,000
HBOS plc £18,600,000
HSBC Holding plc £18,400,000
Marks and Spencer Group plc £15,000,000
Northern Rock plc £14,300,000
Ecclesiastical Insurance Group plc £14,100,000
Shell £13,000,000
Fidelity Investment Management Limited £11,800,000
HESCO Bastion Limited £11,500,000
Total £192,000,000
UK top 10 Trusts
The Wellcome Trust £50,000,000
Charity Projects (Comic Relief) £28,000,000
Telethon Trusts £24,000,000
The Royal Society £18,000,000
The Tudor Trust £12,800,000
The Wolfson Foundation £10,300,000
The Leverhulme Trust £8,200,000
Henry Smith’s Kensington Estate Charity £7,000,000
The Joseph Rowntree Foundation £5,200,000
The Rank Foundation £5,100,000
Top 10 UK Trust total for 2007/08 £724,500,000 !!
Great...!?
A world of opportunities
‘Send a Singer’ hits its target:
£1,000,000
Results• £1,006,000 raised • Average donation was £10,371 (46% growth)• £12.12 was raised for every £1 spent• 47,139 absolute unique visitors to the site• Opportunities to see = 13,356,486 (255% growth)
Overview
• £1,006,000 raised • 25% increase on 2006 total.• 97 companies participated.• 70% of 2006 participants took part in 2007.• 20% of 2007 participants were new, accounting for £108,000 of income from new business.• Average donation was £10,371 (46% increase).
ROI• £12.12 was raised for every £1 spent
Micro-site and digital• 47,139 absolute unique visitors to the site.• The site was viewed in 117 different countries.• Video MPU achieved a click through rate of 0.56% after serving 116,283 impressions.
PR• Opportunities to see = 13,356,486 (255% increase). • Advertising value equivalent = £32,639 (920% increase).
Understand their needs
Listen to their challenges!
• Individual giving
• Employee fundraising
• Charity of the year
• Pro bono work
• Board of trustees
• Expertise
• In-kind donations
• Network of contacts
• Major donors
• Trading partners
Their language
5,000 people
www.linkedin.com/in/noamkos
Step 1:
How do they feel?
How do they feel?
45,000,000 Professionals
60 accredited Chambers
Untapped potential…
Become the leading experts
